S01E11 - Storytelling with Purpose with John Rood

S01E11 - Storytelling with Purpose with John Rood

0 0 about 1 month ago
How does a timeless brand like Disney stand out in today’s oversaturation of kids’ content? We sat down with John Rood, SVP of Marketing at Disney Channels Worldwide, to find out. By owning its niche market, Disney has mastered storytelling with a higher purpose. Its staff of high achievers knows the importance of a culture that gives back.

In this week’s episode, hear how saying “no” has empowered the Disney brand to remain true to itself and how the impact of the four Hs allows it to keep ... See More

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