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Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by...
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Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to SEMSynergy.com for show notes, event calendar, contact info and more.
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Episodes & Posts
Episodes
Posts
20 APR 2016 · Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about the hottest SEO topics, including RankBrain, Penguin, AMP (accelerated mobile pages) and where they think SEO is headed in a revealing roundtable discussion. When it comes to AMP, they have the latest news and will discuss exclusive statements made by Google this month on how businesses in all verticals should be thinking about AMP. This is one episode of SEM Synergy you definitely don’t want to miss!
13 APR 2016 · It’s a tactic-packed show, as usual! Listen in as Bruce Clay, Rob Ramirez, Virginia Nussey, Duane Forrester and Kristi Kellogg discuss the latest changes to Google Photos, as well as updates to photos on Twitter. While they’re on the subject of images, the team shares their favorite SEO tips for images. From which photos to choose to how to optimize them, catch up on the tried-and-true best practices when it comes to using photos. Listen in to learn more about alt attributes, file names, captions, linking to images and more!
6 APR 2016 · As usual, theres a lot to talk about when it comes to Google changes. On the organic side, Google recently expanded the Help page on Google My Business local ranking advice. Bruce Clay, Robert Ramirez, Virginia Nussey and Kristi Kellogg tackle that and other search engine news, including the removal of location filters in search results. In the second half of the show, PPC expert David Szetela talks about how PPC has changed since Google removed right-side ads. He also reveals the biggest challenge of PPC: client expectation setting. He explains how to predict what data clients need to understand to stay confident in a project. He also discusses the different certifications available and the value of becoming certified in multiple paid advertising areas.
30 MAR 2016 · You know that a faster loading page is going to rank better on a search results page. The search engines care about speed and performance and use page load time as a ranking factor. So, SEOs are accustomed to making recommendations that will reduce load time. But have you ever wondered why these issues happen? Or how the recommendations work? An informed SEO is a more effective SEO, and on todays show, BCIs Director of Software Development Aaron Landerkin explains the pipeline of a page load. He outlines the three locations in the pipeline where speed optimizations occur and prioritizes the changes so an SEO can get the most bang for their buck. Also on the show, Bruce Clay and Duane Forrester review the big news out of Google and Bing this week regarding ranking factors and machine learning.
16 MAR 2016 · Christi OlsonandPurna Virji, both from Bing Ads, joined Bruce Clay, Inc.s Kristi Kellogg and David Szetela for a roundtable discussion on all things regarding paid search. These PPC leaders take on SEM hot topics including Product Listing Ads, remarketing and social campaigns. They also answer critical questions like to how to keep Shopping Campaigns creative and how to optimize a mobile site for a good quality score. Dont miss it youll get great tips and tricks to enhance your own paid search campaigns.
9 MAR 2016 · This show is packed tight with SEO strategy from industry leaders! BCIs Social Media Editor Kristi Kellogg interviews Duane Forrester, Marshall Simmonds, Sha Menz and Casie Gillette on SEO hot topics. Simmonds, Menz and Gillette all of whom were speakers at SMX West 2016 earlier this month share their thoughts on the future of links and linkless attribution; the difficulty with attribution and understanding referral traffic; broad SEO knowledge vs. niche expertise and why Google Web Console Users want more than 90 days of search analytics data. At the end of the show, Bruce Clay weighs in on the desire for more data, as well, and Virginia Nussey shares one reason a Googler recently gave for not proving 90+ days worth of data.
2 MAR 2016 · Listen in as Dustin Stout, CMO of LA agency Weal Media, and Mark Traphagen, Sr. Director of Marketing at Stone Temple Consulting, talk social media strategies with Bruce Clay, Inc. Social Media Editor Kristi Kellogg. They'll be talking about how to leverage emerging social platforms (including SnapChat) and social media marketing questions that they hear all too often. Dustin will also talk about common design mistakes he'd like to rid the world of. Mark and Dustin are both distinguished speakers at Search Marketing Expo (SMX) West 2016 in San Jose!
24 FEB 2016 · Facebook video ads are a growing opportunity for marketers, considering that Facebook gives YouTube a run for its money in terms of video consumption. Listen in for tips in this informative and intelligent roundtable discussion on how to leverage Facebook video ads. Later in the show, the Bruce Clay, Inc. team talks about the relationship between conversion optimization and SEO.
Learn how conversion can be improved through search engine optimization (and paid search!) by focusing on user intent. Don't miss the latest episode of SEM Synergy, featuring Bruce Clay, Duane Forrester, David Szetela, Virginia Nussey, Mindy Weinstein and Kristi Kellogg!
17 FEB 2016 · David Szetela, Vice President of Search Engine Marketing at Bruce Clay, Inc., shares his tips for succeeding with Product Listing Ads and mobile site conversions. Listen in as he talks with Content and Media Manager Virginia Nussey and Social Media Editor Kristi Kellogg about how he stays up to date with the ever-evolving world of paid search. Hell also talk about how he is leveraging social ads in his paid search strategy, his favorite new PPC features, his favorite methods for reducing cost-per-conversions, his top tips for call tracking and more!
10 FEB 2016 · What Should You Expect from a Search Engine? Duane Forrester wrote about this very question in a recent blog postsaying "contrary to many search engine optimization conspiracy theories, neither Bing nor Google have designs on harming businesses. Both do have profit motives, however, just like you do." Mindy Weinstein, Virginia Nussey and Rob Ramirez talk to Duane, and in the post explains, "Dont cater to search engines. Cater to users. Dont settle for search engine optimization. Think bigger user experience optimization. Internet marketing is SEO, PPC, content development, social media marketing, website design and conversion optimization. Businesses are born to serve customers. Get back to your roots with your Internet marketing."
Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by...
show more
Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to SEMSynergy.com for show notes, event calendar, contact info and more.
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