David Szetela, Vice President of Search Engine Marketing at Bruce Clay, Inc., shares his tips for succeeding with Product Listing Ads and mobile site conversions. Listen in as he talks with Content and Media Manager Virginia Nussey and Social Media Editor Kristi Kellogg about how he stays up to date with the ever-evolving world of paid search. Hell also talk about how he is leveraging social ads in his paid search strategy, his favorite new PPC features, his favorite methods for reducing cost-per-conversions, his top tips for call tracking and more!