What Should You Expect from a Search Engine? Duane Forrester wrote about this very question in a recent blog postsaying "contrary to many search engine optimization conspiracy theories, neither Bing nor Google have designs on harming businesses. Both do have profit motives, however, just like you do." Mindy Weinstein, Virginia Nussey and Rob Ramirez talk to Duane, and in the post explains, "Dont cater to search engines. Cater to users. Dont settle for search engine optimization. Think bigger user experience optimization. Internet marketing is SEO, PPC, content development, social media marketing, website design and conversion optimization. Businesses are born to serve customers. Get back to your roots with your Internet marketing."