Facebook video ads are a growing opportunity for marketers, considering that Facebook gives YouTube a run for its money in terms of video consumption. Listen in for tips in this informative and intelligent roundtable discussion on how to leverage Facebook video ads. Later in the show, the Bruce Clay, Inc. team talks about the relationship between conversion optimization and SEO.

Learn how conversion can be improved through search engine optimization (and paid search!) by focusing on user intent. Don't miss the latest episode of SEM Synergy, featuring Bruce Clay, Duane Forrester, David Szetela, Virginia Nussey, Mindy Weinstein and Kristi Kellogg!