ZeLeaders 27: Creativity Insights
Apr 16, 2023 ·
33m 17s
Insights: What is our Opportunity... Usually when a business comes to us at the What If! stage for creative help, they come with a specific challenge or opportunity they want...
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Insights: What is our Opportunity...
Usually when a business comes to us at the What If! stage for creative help, they come with a specific challenge or opportunity they want to solve. They have spent time evaluating the issue and believe that it would really make a big difference to the business if some innovative magic could open up the opportunity.
We spend time together with the clients really getting to understand what the opportunity looks, sounds and feels like - why it could be rich and rewarding, what the future could look like, what impact it could make on people’s lives. It can take weeks to thoroughly explore what the opportunity could be.By the end of that process the world looks very different. We have insight into the reality of the opportunity that has opened up and have some understanding of how the goal might be achieved.
We say ‘might’ because you are never really sure until you jump in. There are largely two starting points:
1. You know what your opportunity is.
2. You need to explore a whole load more to understand the nature of that opportunity.
No matter how clear the opportunity may appear initially, it is vital to invest some time really exploring it before diving into solutions. Things are not always as they seem. All too often people invent fabulous solutions to the wrong issue.
i-MindMap Insights
https://app.ayoa.com/mindmaps/7c92d4b0-55d8-4d08-9a19-a861c9be07d4
show less
Usually when a business comes to us at the What If! stage for creative help, they come with a specific challenge or opportunity they want to solve. They have spent time evaluating the issue and believe that it would really make a big difference to the business if some innovative magic could open up the opportunity.
We spend time together with the clients really getting to understand what the opportunity looks, sounds and feels like - why it could be rich and rewarding, what the future could look like, what impact it could make on people’s lives. It can take weeks to thoroughly explore what the opportunity could be.By the end of that process the world looks very different. We have insight into the reality of the opportunity that has opened up and have some understanding of how the goal might be achieved.
We say ‘might’ because you are never really sure until you jump in. There are largely two starting points:
1. You know what your opportunity is.
2. You need to explore a whole load more to understand the nature of that opportunity.
No matter how clear the opportunity may appear initially, it is vital to invest some time really exploring it before diving into solutions. Things are not always as they seem. All too often people invent fabulous solutions to the wrong issue.
i-MindMap Insights
https://app.ayoa.com/mindmaps/7c92d4b0-55d8-4d08-9a19-a861c9be07d4
Information
| Author | Jim Bennett Global |
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