The passionate, emotional, and enjoyable pleasure that is first experienced when hearing a song is almost always felt when hearing that recording on the radio.
Radio airplay is one of the key cornerstone elements in the marketing of a recording artist. Radio airplay has been compared to the border to the marketing puzzle – all of the other elements fall into place more easily once the border is established.
Gorov Music Marketing is regarded as the top promotion firm in the Smooth Jazz radio format.  Their experience, knowledge, and relationships with radio and recorded music have helped many musicians establish their careers.  Artists they have worked with… in addition to myself, include Melissa Manchester, Dave Koz, Norah Jones, Corinne Bailey Rae, Diana Krall and Herb Alpert. Many artists have “grown up” with The Gorov’s, and have sought their musical counseling since the 1980’s.
The father-son promotion team of Cliff Jason Gorov have specialized in consulting/marketing and Smooth Jazz and Smooth A/C radio promotion for over 20 years. They have a combined 65+ years…  of music business history.