GDPR Forces a Rekindling of the People-Centric Approach to Marketing

GDPR Forces a Rekindling of the People-Centric Approach to Marketing

0 0 about 1 year ago
The next BriefingsDirect digital business innovation discussion explores how modern marketing is impacted by the General DataProtection Regulation (GDPR). Those seeking to know their customers well are finding that this sweeping new European Union (EU) law forces a dramatic shift in how customer data can be gathered, shared, and protected. And it means that low-touch marketing by mass data analysis and inference alone likely will need to revert to the good-old-fashioned handshake and more ... See More

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