Volkswagen used to dominate the import segment in the American market. Today, it’s one of the smaller automakers in America. But the company is betting big on electric vehicles, and Scott Keogh, the CEO of Volkswagen of America, sees them as the key way to build market share back up again.
Volkswagen used to dominate the import segment in the American market. Today, it’s one of the smaller automakers in America. But the company is betting big on electric vehicles, and Scott Keogh, the CEO of Volkswagen of America, sees them as the key way to build market share back up again.
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Scott Keogh, CEO of Volkswagen No. America, revealed to me that a corporate CEO can not only be knowledgeable and insightful about his company and industry but can also be knowledgeable, insightful and sensitive to America’s social problems, needs and dilemmas.
Mr. Keogh’s comments about EV’s, in general, were appealing and his thoughts about Volkswagen’s participation in that trend, in particular, even in the midst of a Covid-19 pandemic, as being long-term and strategic made me realize that his company is on the move.