Create customer loyalty through clear branding with Andrea Miyares
Oct 5, 2020 ·
24m 18s
Andrea Miyares is a graphic/web designer and a brand strategy expert. She helps the corporate and professional service industries create visual brands and collateral that communicates your message, attracts your...
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Andrea Miyares is a graphic/web designer and a brand strategy expert. She helps the corporate and professional service industries create visual brands and collateral that communicates your message, attracts your ideal clients, and authentically sets your brand apart in the marketplace so you can showcase your authority, fill your client roster, and hit your revenue goals.
Andrea is the owner of Iconic Design Group, LLC. She is also a mom to a very active preschooler, a huge nature lover, and a Top Chef fanatic!
TAKEAWAYS::
Branding is NOT your logo, colors, fonts, messaging, or visuals. These are tools that support your brand’s position.
Branding is perception. It’s how your brand is represented in who you are and how your audience sees you and your business. Loyalty around a brand occurs when the interests, values, and feelings of your brand are similar to your audience's interests, values, and feelings.
We often hear that we need an authentic brand. To be authentic in the online space you need to show up in an honest way, sharing your core values, and being vulnerable at times, What this does is attract the right people to you, who are loyal to your and your brand in the long run.
RESOURCES:
Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode195
Join Andrea’s Facebook Group: https://www.facebook.com/groups/createiconic
Friend request Andrea on Facebook and send me a PM: https://www.facebook.com/andrea.miyares
Visit Andrea on her website: https://createiconic.com
CONNECT WITH ME:
Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity
Follow me on Facebook: www.facebook.com/allisonhardy2015
Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_
Find me on Pinterest: www.pinterest.com/allison_hardy_
ARE YOU A FAN OF THE PODCAST?
If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!
Music courtesy of www.bensound.com
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Andrea is the owner of Iconic Design Group, LLC. She is also a mom to a very active preschooler, a huge nature lover, and a Top Chef fanatic!
TAKEAWAYS::
Branding is NOT your logo, colors, fonts, messaging, or visuals. These are tools that support your brand’s position.
Branding is perception. It’s how your brand is represented in who you are and how your audience sees you and your business. Loyalty around a brand occurs when the interests, values, and feelings of your brand are similar to your audience's interests, values, and feelings.
We often hear that we need an authentic brand. To be authentic in the online space you need to show up in an honest way, sharing your core values, and being vulnerable at times, What this does is attract the right people to you, who are loyal to your and your brand in the long run.
RESOURCES:
Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode195
Join Andrea’s Facebook Group: https://www.facebook.com/groups/createiconic
Friend request Andrea on Facebook and send me a PM: https://www.facebook.com/andrea.miyares
Visit Andrea on her website: https://createiconic.com
CONNECT WITH ME:
Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity
Follow me on Facebook: www.facebook.com/allisonhardy2015
Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_
Find me on Pinterest: www.pinterest.com/allison_hardy_
ARE YOU A FAN OF THE PODCAST?
If you loved today’s episode I’d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!
Music courtesy of www.bensound.com
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