22 APR 2024 · Holly helps female entrepreneurs create simple scalable offers and systems to grow to multi-6-figures without relying on the social algorithm. An industry expert and featured Thrive and Entrepreneur.com author with a 20-year business consulting background with Fortune 500 companies, Holly built her now 7-figure business while working full time, retiring herself and her husband. Holly now runs her strategic coaching business, the Crush the Rush Planner company, and hosts the top 100 Crush the Rush podcast while raising her twin daughters with her husband in Columbus, Ohio. TAKEAWAYS: - Doing something consistently over a long period of time helps your business grow. There is no magic trick to this except consistently showing up.  - Plan ahead. Holly suggests you plan your life first and then plan your business around your life. Usually, Holly and her team map out what they are going to do quarterly. Once they have a plan, they can schedule certain things, like emails.  - Continue doing what feels good. Holly does a podcast and sends an email weekly because that is what works for her and feels good. Do what feels in alignment, and things will usually work out. RESOURCES: Visit the http://www.allisonhardy.com/blog1/keeping-it-simple-featuring-holly-haynes that goes along with this episode for more resources Snag a seat in the https://www.allisonhardy.com/sell-on-autopilot-masterclass, and use email marketing to sell while you sleep! Grab Holly’s private podcast, https://www.hollymariehaynes.com/social Hang out with Holly on https://www.instagram.com/thehollymariehaynes/ Visit Holly on her https://www.hollymariehaynes.com/ CONNECT WITH ALLISON: Follow Allison onhttps://www.instagram.com/allison_hardy_ DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy ofhttp://www.bensound.com

15 APR 2024 · If you want to sell something in your business every single day, this episode of the 6-Figure Secrets Podcast is for you! I recently found a new Instagram strategy as a result of another strategy failure. I was listening to a podcast from Amy Porterfield in which she interviewed Nicole Burke from https://www.instagram.com/gardenaryco/. Nicole shared her Instagram strategy of posting three times a day and the results she was seeing from this work. I wanted to try something new to see if I could increase engagement and see a more direct ROI from my Instagram. I challenged myself to try this strategy for a month and then reevaluate. Over the course of that month, I was only able to post 3 times a day one time. Why? A total systems failure!  But because of this failure, I was able to land on a new strategy that I'm sharing in today's episode, which has helped me to produce similar results to what Nicole was sharing!  So in this week's 6-Figure Secrets Podcast, I'm walking you through how I landed on this strategy and sharing how you can implement this strategy too. TAKEAWAYS:  - Learn how to do a pinned post on Instagram. These are posts that sit at the top of your Instagram feed and can help you keep information and offers that you want your followers, or new followers, to see often. I have a link in the resources below to help you learn how to do this. - Try Many Chat on Instagram to get more engagement. This has been such an awesome tool that automates engagement! Many Chat is a bot that is set up to where when a follower comments a keyword, and then it automatically DMs a link to the person who commented. The more engagement you get, the more your content is pushed to other people on Instagram.  - Make it work for you. There are so many different methods and tools out there to help you run your business. But you can’t do them all! It’s ok to try something and not have it work. So when this happens to you, use it an opportunity to try something else. Remember, be ruthless about the goal, but flexible in how you get there. RESOURCES: Visit the http://www.allisonhardy.com/blog1/pinned-posts-and-many-chat that goes along with this episode for more resources Grab the https://allison-hardy.mykajabi.com/offers/PXRVGUjW for only $7 Listen to the Amy Porterfield’s podcast, Online Marketing Made Easy, where she https://www.amyporterfield.com/2023/08/603/ CONNECT WITH ALLISON: Follow Allison onhttps://www.instagram.com/allison_hardy_ DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy ofhttp://www.bensound.com

8 APR 2024 · Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today I’m sharing three email marketing and funnel questions submitted by two of our Funnel of the Month Club members. First up is member Kasia McDaniel. Kasia is a homestager who helps homeowners and real estate agents get your home ready to sell, so that buyers fall in love with your home and it sells quickly. Kasia submitted two questions that involve nuances within her email marketing, and how to move forward.  Her first question is, “When do I enter my leads into my Pitch Sequence?” And her second question is, “What do I do with my old lead magnets?”  In my response, I’m sharing details about qualifying your leads for the Pitch Sequence and a few suggestions on what to do with old lead magnets that may or may not be in alignment anymore. You can learn more about Kasia through her https://bluediamondstaginganddesign.com/ and hang out with her over on https://www.instagram.com/bluediamondstaginganddesign/ Our third question was submitted by a member who wished to remain anonymous. They wanted to know more about using data to drive their decisions and at what point you make changes to your email marketing and email funnels. In my response, I share data points that you need to know about email marketing and when and how to change it to create better results. RESOURCES: Visit the http://www.allisonhardy.com/blog1/when-do-i-enter-leads-into-the-pitch-sequence that goes along with this episode for more resources Grab https://allison-hardy.mykajabi.com/offers/9WW3dNYC to help you increase your email subject lines’ open rates Join the http://www.allisonhardy.com/funnelofthemonthclub CONNECT WITH ALLISON: Follow Allison onhttps://www.instagram.com/allison_hardy_ DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy ofhttp://www.bensound.com

1 APR 2024 · To escape endlessly asking her high school students to put their phones away, Jen Liddy left her job teaching English & jumped into entrepreneurship with zero idea of how to run a business or ‘do’ marketing. Fast forward 11 years, beyond many many many mistakes & several business models. Now Jen pours her word-nerdiness into a job she loves: Brand Message & Content Strategist. She shows service providers how to translate their expertise + big ideas into words that work to attract their exact-rights clients… AND use their wealth of knowledge without giving away all the hows. The best part? She gets to still be a word nerd & teaching geek without ever grading another crappy Macbeth essay! TAKEAWAYS: - Shift your market to the “them them them” show. You want to mirror what’s going on in your audience’s life, meaning you want to mirror the problem people are having and then take them on a journey to help them achieve a goal or relieve their frustration. - Give power to the word YOU. The audience cares about what’s in it for them, so start writing content from the “you” perspective instead of “I”. People want to feel seen and heard. - What type of voice are you using? Ask yourself, if I were relaxed and felt most like myself, how would I talk? How do I talk to my clients? What words resonate with my audience. How you use words will matter to your audience. RESOURCES: Visit the http://www.allisonhardy.com/blog1/quiet-influence-featuring-jen-liddy that goes along with this episode for more resources Listen to the https://www.jenliddy.com/podcast Grab the https://www.jenliddy.com/backstage for FREE! Use code ALLISON at checkout Create consistent, dependable, recurring revenue through the https://www.allisonhardy.com/recurring-revenue-bundle CONNECT WITH ALLISON: Follow Allison onhttps://www.instagram.com/allison_hardy_ DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy ofhttp://www.bensound.com/

25 MAR 2024 · If you want to sell something in your business every single day, this episode of the 6-Figure Secrets Podcast is for you!  This is the goal that we have for all of our https://www.allisonhardy.com/email-genius students as we open the doors to the program and welcome in new members. In this episode I'm walking you through some key things to think about when chasing down this goal of selling daily. I'm sharing some behind-the-scenes sneak peeks into my business, and some mindset shifts to think through to help you start to set this system up for yourself.  TAKEAWAYS: - Make sure your audience knows you are open for business. Make the invitation to buy (anything! something!) often.  - Change happens when you do things differently. If you have a goal of selling something everyday, dare yourself to accomplish the goal. That simple act of challenging yourself to try something new will create different results. - Selling often attracts the right people to you. If your folks are motivated, and you offer up the right product to them that speaks to their specific pain point, they purchase to help speed up their results and minimize trial and error. RESOURCES: Find thehttp://www.allisonhardy.com/blog1/selling-daily that accompanies this episode  Become an http://www.allisonhardy.com/email-genius CONNECT WITH ALLISON: Follow Allison onhttps://www.instagram.com/allison_hardy_ DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy ofhttp://www.bensound.com

18 MAR 2024 · Beth Nydick is the founder of The F.A.M.E. Formula, supporting digital business owners to amplifying their brand's presence with steady media exposure and strategically driving traffic to monetize the spotlight. Plus Beth knows a thing or two about getting in the spotlight, because let's face it, who doesn't want visibility for their brand. She has been featured in OPRAH, Parade, Forbes, Inc., Fast Company, Nylon Magazine, Tori Burch, and Better Homes and Gardens. She has also appeared on The Drew Barrymore Show, The Chew, WPIX and The Tonight Show. Her clients have been featured in Forbes, Entrepreneur, Inc, ABC, CBS, NBC, Fast Company, Business Insider, GMA, Drew Barrymore, Sherri Shepherd and many more. She is also the co-author of the top-rated cookbook "Clean Cocktails: Righteous Recipes for the Modern Mixologist". TAKEAWAYS: - Visibility isn’t about getting in the media, it’s about what you do with the media afterwards.  - Know what your messaging is and be consistent on all media platforms, including your visibility in interviews, a book, speaking engagements, etc. Your messaging should feel like you whether that’s in an Instagram post, your offer or service, or in an interview. You won’t make money from being published, but you will see money when you utilize your media as a tool over and over again.  - Talk about what you are doing often and keep sharing, even if it feels small. The more often you share, the more people will come to you as the expert. Beth believes people are interested in the little things, so share what you are working on. Be bold so you can inspire others.  RESOURCES: Find thehttp://www.allisonhardy.com/blog1/leveraging-the-media-to-get-visible-featuring-beth-nydick that accompanies this episode  Attend Beth’s https://courses.bethnydick.com/s2so Sign up for the https://www.allisonhardy.com/fatal-flaws Ready to become an Email Genius? https://www.allisonhardy.com/email-genius  CONNECT WITH ALLISON: Follow Allison onhttps://www.instagram.com/allison_hardy_ DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy ofhttp://www.bensound.com

11 MAR 2024 · I launched my Funnel of the Month Club in February 2023 while in isolation with COVID! Wild, right?! One year later, I've learned A LOT about running a membership, even if it my third time around! I have now been able to welcome over 400 lifetime members into this membership in it's first year.  In this episode, I'm sharing 3 lessons I’ve learned over the past year launching my third membership, Funnel of the Month Club. My hope is that this helps you avoid some of these pitfalls I found myself in, and it helps you navigate the launching and scaling of your own membership.  TAKEAWAYS: - You always need to be selling your membership. Something you have to be prepared for with memberships is that people can cancel at any time. So you might lose 10 members in a month, which means you need to not on replace those 10 spots, but that you you also need to sell more, so that your membership still grows.  - Focus on retention. It is true that if you want consistent recurring revenue, you do need to consistently sell. But you also have to remember to retain the members you already have. One thing that I do is survey my current members to see what it is that is working or not working in the program. Then I try to implement those changes in a way that still works for me and my business, but serves the client. - Simplify your membership. In a traditional membership model, whenever someone joins, they receive all the previous benefits of other members. I got feedback from some of my members who found this really overwhelming. The minute you overwhelm someone, they don’t want to do the work. See where you can adjust so that joining and staying in your membership is a no brainer! RESOURCES: Find thehttp://www.allisonhardy.com/blog1/one-year-anniversary-of-fotmc that accompanies this episode Join the http://www.allisonhardy.com/funnelofthemonthclub CONNECT WITH ALLISON: Follow Allison onhttps://www.instagram.com/allison_hardy_ DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy ofhttp://www.bensound.com

4 MAR 2024 · Melissa is the owner of Carbon & Clay. Carbon & Clay is a Squarespace website template shop that helps online business owners launch a website they are confident about faster than ever before. TAKEAWAYS - The main function of your website is to get people onto your email list. Everyone needs to be growing an email list to further nurture relationships and traffic. When your audience is ready to buy, you are at the forefront of their mind because of that established relationship. - Use a lead magnet on your website to collect emails. Lead magnets should be strategically placed on your website, not just on your home page. This will give you a higher probability of getting people on your email list. - You need to know your audience and ideal client so you know who you are trying to reach through your website. How can you make the content of your website easy to navigate and easy for people to find what they are looking for? Your website is not just about how good it looks, but how well it functions for the user. RESOURCES: Visit the http://www.allisonhardy.com/blog1/setting-up-simple-systems-featuring-melissa-mckenzie that goes along with this episode for more resources Snag one of Carbon & Clay Design Co.’s Squarespace website templates for 10% off, plus a copy of https://www.allisonhardy.com/pitch-perfect (Allison's signature Email Pitch Sequence), by using code ALLISON10! https://www.carbonandclay.co/shop CONNECT WITH ALLISON: Follow Allison onhttps://www.instagram.com/allison_hardy_ DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy ofhttp://www.bensound.com

26 FEB 2024 · I’m rolling out a brand new series here on the 6-Figure Secrets Podcast where I’m answering questions submitted by our Funnel of the Month Club members! This is our first episode in this series where I’m answering questions from two of our members. First up is Dr. Katrina Cryder. Katrina is a chiropractor and has an online course called Raising Healthy Kids. Inside Raising Healthy Kids she supports her clients through a step-by-step process that helps to lay the foundation of health by removing toxins, replenishing minerals, creating a food foundation and learning how to cultivate healthy habits. As a busy brick-and-mortar owner, online program creator, and a mom of 2, Katrina wants to know that what she’s doing to market her program, will produce a ROI. So her question is, “What email funnels should I focus on first?” In my response I share with her the 3 email funnels that she needs to get up and running, so that she can sell more of her program. Learn more about the https://drkatrina.clickfunnels.com/order-form1652724795538 And follow Dr. Katrina Cryder on https://www.instagram.com/dr.katrina_cryder/ The second question is from Jen Chapin. Jen helps working moms get dinner on the table and streamline their lives without any of the guilt. Jen has a thriving YouTube channel (her 137,000 subscribers agree!) that she monetizes through AdSense and paid brand partnerships. She is looking to branch out and start to offer digital products. Her question is, “How do I create paid content for my ideal client?” In my response I share that I think her next smart move is digital products and I list out multiple ways that she can sell her digital product, passively. Visit Jen on her https://www.youtube.com/@Jen-Chapin where she has 137,000 subscribers (How amazing is that?!) And check out her offers on https://www.jenchapin.net/blog/salmon-with-rice-and-cucumber-salad RESOURCES: Visit the http://www.allisonhardy.com/blog1/what-email-funnels-do-i-need that goes along with this episode for more resources Grab 50+ resources from experts in the online marketing space carefully curated to help you ditch the launch roller coaster, and enroll more clients into your course or membership, on autopilot through the https://www.allisonhardy.com/automated-sales-bundle-2 Join the http://www.allisonhardy.com/funnelofthemonthclub CONNECT WITH ALLISON: Follow Allison onhttps://www.instagram.com/allison_hardy_ DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy ofhttp://www.bensound.com

19 FEB 2024 · Amanda Bennett is a Podcast Outreach & Guesting Strategist and founder of THE community for mom podcasters, The Podcasting Moms Club. After working for over a decade as a professional nonprofit fundraiser, helping prominent organizations raise millions of dollars, she now uses her knowledge and skills in relationship building to help mom podcasters create win-win partnerships and collaborations to make more impact. Amanda is on a mission to help mom podcasters grow their audiences and produce wildly successful podcasts, on their own terms, by offering supportive community, motivation, and resources designed specifically for them and their unique challenges. When she’s not guiding mom podcasters to uplevel their podcast, you can find her chasing around her two energetic kiddos, doing her best to keep up in group fitness class, or in her fuzzy robe, eating Biscoff cookies and sipping camomile tea while watching the latest cooking competition on tv. TAKEAWAYS - Be intentional in the communities you are a part of. Find people who are doing similar things to you in the online space. Be sure to participate and be involved with the communities you choose to be a part of. - When you create your own communities, find people who support the same cause and have similar goals as you. Amanda found that creating a community for mom podcasters was unique because moms can only really understand each other’s challenges when it comes to creating an online business and hosting a podcast. - A community benefits you personally and helps you stay focused on your business goals. Amanda said that she tends to overthink things and it’s more helpful for her to have someone to chat through things with. She noticed that with a community she can share her ideas and a supportive community will tell her she has a good idea or give her suggestions on what she can do. RESOURCES: Find thehttp://www.allisonhardy.com/blog1/finding-a-community-featuring-amanda-bennett that accompanies this episode Join Amanda’s https://gotchamama.com/club Join Allison and Amanda in Nashville, Tennessee for the https://allisonhardy--gotchamama.thrivecart.com/ticket/ on April 15! https://www.allisonhardy.com/80000email that was directly responsible for selling over $80,000 worth of digital products, courses, and memberships in 2023 CONNECT WITH ALLISON: Follow Allison onhttps://www.instagram.com/allison_hardy_ DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head tohttps://podcasts.apple.com/us/podcast/6-figure-secrets/id1146682428?mt=2 and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy ofhttp://www.bensound.com