ARE WE HESITANTLY APPROACHING “PURPOSE 2.0”?
Mar 5, 2021 ·
9m 17s
Today’s marketers now have a sophisticated understanding of the ideals of brand purpose and of the purpose-led organization. However, the sudden complexity of 2020’s events has caused them to reassess...
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Today’s marketers now have a sophisticated understanding of the ideals of brand purpose and of the purpose-led organization. However, the sudden complexity of 2020’s events has caused them to reassess how marketing’s role can make a difference amid so much change and uncertainty.
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| Author | Deborah Malone |
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