#the_internationalist

Brian Wieser of Madison and Wall Raises His Forecast for Ad Growth & Offers an Interesting Perspective

SeeHer's Christine Guilfoyle Responds to Disillusionment of Representation in the U.S. with PLEDGE TO EMBED

Senny Boone Discusses What Marketers Can Do When Brands Face Ethical Dilemmas…

Martin Puris Foresees a Creative Revolution in Advertising. And He Plans to Have a Role in It.

Liz Kneebone Tells How Sustainable and Inclusive Marketing Practices Can Motivate Positive Customer Behaviors & Drive Brand Growth…

AEF’s Gord McLean Shares his Vision for the Future of Marketing Leadership & How Talent Drives Growth…

Engage Responsibly's Anita McGorty Discusses Online Hate and How Education Empowers Consumers & SMBs to be Part of the Solution...

Sir Martin Sorrell Discusses the Global Complexities of 2024 and the Realities Now Facing the Ad Industry

Passionate Advocate for Ad Agencies, Marla Kaplowitz Talks About the State of Business Today 2024

AdVentures Americas Founders Explain Why They Are Disrupting International Media Constructs

ANA’s Bob Liodice Talk About Dynamic Change, Opportunities, and the Optimism of 2024 …

WFA’s Stephan Loerke Discusses Why Marketers “Need to Lead” in 2024

AIMM’s Lisette Arsuaga Discusses How High-Growth Brands Embrace Strong Cultural Relevance & Inclusion…

Rogier Vijverberg of SuperHeroes Talks about How to Win the Attention Game with Younger, Ad-Averse Generations

Biogen’s Michel Quintas Discusses How to Execute a Global Digital Strategy

New Parity CEO Leela Srinivasan Aims to Create Economic Opportunity for Women Athletes through Brands and Fans

Conversation with Phil Rowley, Head of Futures for Omnicom Media Group UK

Tim Ringel, CEO of Meet The People, is on a Mission to Improve Agency Work Culture

Halcyon’s Kate Goodall Urges Marketers to Step Up to the Inevitable Impact-Driven Future of Business.

Eric Feinberg Discusses Anticipatory Intelligence and What Marketers & Agencies Can Do About Social Media Safety… 

Joanne Davis Interprets the Extensive Change Now Occurring at Both Agency and Marketer Organizations…

Colin Westcott-Pitt Discusses Growing a Billion-Dollar Brand and the World’s #1 Sports Nutrition Product

Branding Expert Allen Adamson Discusses the Key to Successful Businesses

BMC’s Martyn Etherington Discusses “Lean Marketing” and the Role of a “Growth CMO”...

Tim Love Shares How We All May Learn to Discover Truth in an Overwhelming Social Media World

Allianz Creates High Interest & Strong Result in Specialty Insurance through Innovative Digital Solutions  

Anthony Farina of Biotech Giant CSL Discusses How a Successful Company Continues to Purposefully Evolve

Kristin Fallon of GE Healthcare Discusses the Interconnection between Brand, Culture and Strategy

Understanding the Global Media Inflation Outlook with AuditStar’s Caroline Lane & Cortex Media’s Manuel Reyes

Walgreens Demonstrates How Data Insights, Performance Modeling & Tailored Messages Create Extraordinary Results

SEB Baltics Challenges Cybersecurity Threats with an Inventive Campaign for Banking Customers

GroupM’s Brian Wieser Discusses How the Pandemic has been a Catalyst for Growth in Ad Spending

WFA’s Stephan Loerke Calls 2021 a Watershed Year for Marketing & Looks to 2022 for Increased Creativity

Doug Wood Tackles the Year of the Tiger by Outlining What Lies Ahead for Brands

HSBC’s Sarah Mayall & Shelter UK’s Michael Stickland—Banking Services for Society’s Most Vulnerable 

Ben Stuart, CMO of Bank of the West, Discusses the Many Benefits of their 1% for the Planet Efforts

SUSTAINABILITY AND NEW MODELS FOR DOING BUSINESS

SUSTAINABILITY AND THE CONFUSION OF DOING GOOD

German Supermarket REWE Pushes the Limits of Traditional Ad Formats with Artificial Intelligence 

Foods of Spain Unites a Nation During the Most Desperate Days of COVID

Alexandre Vilela Shares How a Brazilian Telco is Responding to Racism with an “Awareness Keyboard”

Wacom Shifts from a Sales Approach in Communications to Helping Media, Entertainment & Education Customers with Knowledge

Fluidity: The Art of Letting On-Demand Video Costs Flow Upward

Disability & Inclusion- Marketing  & Legal Considerations

Opt-ins: a New low for the Advertising Industry

McCormick’s Alia Kemet & Melanie Sifuentes Collaborate to Create Cultural Moments & New Experiences for Customers

Belvedere CEO Rodney Williams Discusses Brand Obligations, Sustainability & Consumer Expectations

Gonzalo Sáiz & Bankinter-—Gaining Preference with a Marketing Strategy that Sees Money Differently

Shawna Miller & Mastercard—Finding New Solutions to Drive Consumer Satisfaction

Tarik Bayar & Finish- Becoming a Brand Ambassador for Water Preservation