Episode 12: The Challenges & Advantages of Digital Media
Aug 21, 2018 ·
1m 43s
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Description
In this episode of the Marketing Minute with Chris Jensen, Susan Samuelson from First Energy joins us again to discuss the advantages and challenges of implementing digital into a multi...
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In this episode of the Marketing Minute with Chris Jensen, Susan Samuelson from First Energy joins us again to discuss the advantages and challenges of implementing digital into a multi media campaign. The marketing campaign utilized radio, outdoor and digital display advertising to increase awareness and encourage customers to sign up for customer alerts.
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