30 JAN 2019 · Do You Own Your Web Presence? While recording this podcast, I was surprised to hear that in 2018, nearly half of all businesses do not have a website. Those that don't have websites rely exclusively on social media platforms for their online presence. But Facebook, Google, Twitter, Instagram and others can easily change how your business is categorized and even worse shut down all together without warning as we saw last year with Google +. On this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Chris Celek, owner of Celek Media. Chris is an advertising industry professional who I have had the pleasure to work with for  over 10 years. In this podcast, we revisit and update the information we shared in a previous podcast when social media first became a viable option for business. In this podcast Chris explains the importance of having your own web domain and the dangers of relying exclusively on social media.

6 DEC 2018 · How important is music to your brand image and what makes one track a hit and another a miss? Jingles and Musical Logos. We hear them everyday. In this episode of the Marketing Minute I conclude my conversation with Scott Ross, jingle composer, voice talent and educator. Whether you refer to them as a jingle or a musical logo, hear how music supports your brand and creates a powerful and unique tool when it comes to communicating your message and enhances your brand on air and online.

20 NOV 2018 · Pop Rock, Hip Hop, Rap, Alternative, Dance, R & B, Soul In this edition of the Marketing Minute I begin a conversation about the creative process of jingle production with composer, voice talent and educator Scott Ross. Scott and I have worked together for over 20 years and have developed a successful process that helps us narrow the genre the client is looking to produce. We also discuss the positives of original production vs using popular tracks from established artists. As with any commercial message, what we aim to create is a production that speaks to the client’s target audience.

6 NOV 2018 · In this edition of the Marketing Minute with Chris Jensen, I conclude my conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly and I talk about the creative process and the power of collaboration. When we record in the studio we foster an environment that promotes the freedom to create which leads to engaging and inspiring productions.

25 OCT 2018 · In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains her media strategy and media. We talk about the change in media usage by their customers and how they reach them using traditional media, print & radio as well as social and digital.

8 OCT 2018 · How do you market a public entity? In this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains the role Metro's marketing strategy plays in communicating to the public. We talk about how they reach their core customers, but also how as an organization supported by the public, much of their marketing efforts are designed to create awareness. Metro RTA uses broadcast, print, digital and social media to communicate with their constituency throughout the Summit County.

1 OCT 2018 · Its a strategy successful retailers, service and entrepreneurial businesses use effectively: Guerrilla Marketing. In this episode of The Marketing Minute with Chris Jensen, I continue my interview with Mike McDermott of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio. Mike explains how guerrilla marketing works and shares some of his clients’ success stories. Finally, we conclude our conversation with a discussion about how you can do to profit from the internet. As Mike says, if you look to duplicate what others are doing, you will only find marginal success; however, if you innovate, you will can stand out from the crowd.

24 SEP 2018 · In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo. Mike explains the concept of inbound marketing, how it's different from traditional advertising and the benefits your businesses can derive from utilizing it. Entrepreneurs,retailers and services businesses can all use inbound marketing to engage with their current and potential customers. The businesses that successfully use inbound marketing build relationships by providing the expertise that leads to sales. Content can be a white paper, blog post, video and podcast.

17 SEP 2018 · In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio. Mike and I discuss the challenges facing entrepreneurs, local retailers and services business that rely exclusively on social media platforms for their web presence the minimum actions they should take in order to rank on Google search. This is a timely discussion since Facebook recently changed the look and sometimes the classification of many business Facebook pages.

10 SEP 2018 · In this latest edition of the Marketing Minute with Chris Jensen, I begin a series of episodes with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio. Mike and I discuss how how entrepreneurs, local retailers and services business can successfully compete against the store that sells everything, Amazon. We also discuss the disruption philosophy Jeff Bezo has used to grow Amazon into a trillion dollar enterprise and lessons every business can incorporate to innovate and create new opportunities for growth.