Welcome to the latest episode of Score Business Points, hosted by the insightful and knowledgeable Michael Pappas, a certified mentor with the New Jersey, Southeast chapter of Score. In this captivating episode, we dive deep into the indispensable world of social media for small businesses, a topic that has evolved from a "nice to have" to an absolute necessity in today's digital era. Our special guest, Ashley Young, brings her 25 years of advertising expertise from the bustling streets of New York City to the forefront, offering a treasure trove of strategies, insights, and personal anecdotes. Ashley's journey from working with top-tier brands like Avon, Dove, and Ralph Lauren to founding Power Hour, a consultancy with a wellness twist, showcases a unique blend of marketing savvy and a commitment to enhancing workplace well-being.This episode is a must-listen for small business owners looking to harness the power of social media to connect with customers, elevate their brand, and drive growth. We cover essential topics such as the importance of claiming online business listings, understanding the nuanced differences between various social media platforms, and implementing effective content strategies that resonate with your target audience. Ashley shares invaluable advice on navigating the complexities of social media marketing, from selecting the right platforms and crafting shareable content to managing customer engagement and reviews.We also explore the intersection of marketing and wellness, highlighting how prioritizing employee well-being can lead to increased productivity and, ultimately, a healthier bottom line for your business. With practical tips and real-world examples, this episode equips listeners with the tools they need to develop a robust social media presence, engage meaningfully with their audience, and achieve their business objectives.Don't miss out on this opportunity to learn from the experts and take your small business's social media strategy to the next level. Tune in to Score Business Points and discover how to make social media a real asset for your business, foster a healthy and productive work environment, and navigate the digital landscape with confidence.Tags: Social Media Marketing, Small Business Growth, Advertising Strategies, Wellness in the Workplace, Branding and Marketing, Online Business Listings, Customer Engagement, Content Strategy, Employee Productivity, Digital Marketing for Small Businesses, Social Media Platforms, Customer Reviews Management, Entrepreneurial Advice, Business Wellness Initiatives, Marketing Consultancy, Effective Advertising, Business Development, Social Media Content Creation, Social Media Analytics, Business Mentoring.