EP39 - Mike Linton (Former CMO at eBay, Best Buy)

Feb 7, 2023 · 38m 3s
EP39 - Mike Linton (Former CMO at eBay, Best Buy)
Description

Mike Linton is a five-time CMO and widely published author. In a decorated career to date, Mike has led marketing at heavyweight brands such as eBay, Best Buy, and Farmers...

show more
Mike Linton is a five-time CMO and widely published author. In a decorated career to date, Mike has led marketing at heavyweight brands such as eBay, Best Buy, and Farmers Insurance. In this episode, Mike explains why companies often have it wrong when they conclude they need ‘better marketing’. He also explains his famous marketing martini analogy – it’s all about feelings and values! Tune in below to hear from an impressive marketing leader that has helped build great brands, businesses, and people.
show less
Information
Author Screendragon with Clive Sirkin
Organization Clive Sirkin
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search