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5: Building a Business in the Beauty Industry with Professional Makeup Artist, Leslie Hernandez

5: Building a Business in the Beauty Industry with Professional Makeup Artist, Leslie Hernandez
Jul 1, 2022 · 43m 25s

My name is Leslie Hernandez and I am the CEO of Backstage Makeup Professionals { @backtage.life }. I’ve had a passion for makeup & teaching since I was a little...

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My name is Leslie Hernandez and I am the CEO of Backstage Makeup Professionals { @backtage.life }. I’ve had a passion for makeup & teaching since I was a little girl. I played with my mom’s Esteé Lauder gift samples and stored them in my Caboodle and did my makeup with them and recreated photos from gossip magazines (obviously this was before YouTube & Instagram era) I was that friend that did my friend´s makeup for quinceañeras parties in middle school. They would give me makeup as birthday gifts.

When I graduated high school I wanted to study makeup abroad, but back in the day that was not a serious career for my parents specially in a small town in Mexico so my second option was going to college for Business. I loved my classes & till this day I read business books & entrepreneur magazines, blogs, & podcasts. It is so fascinating!

Then I went to teaching and got my master’s in Science of Education from State University of NY & till this day I plan my training classes with the methods I learned in my master’s.

I had a beauty salon in Mexico for 10 years before moving to Dallas with my husband. When I got here, I wanted to stay in the beauty industry but I wanted to niche it down so I decided just to do makeup and hair, then eventually I added Microblading to my services.

I opened my suite and then rebranded to Backstage. I wanted it to be bigger than me and an establish brand standing by itself. Backstage was inspired by the energy and excitement that build up before your WOW moment. Backstage is the most desirable chair for any women. It's all about getting pampered. When someone's makeup is complete, they have that moment of finding themselves in the mirror and thinking "there she is!"
Being at Backstage is knowing that when the process comes to an end you will look good, you will feel good, and the world reacts to you in a different way.

I’ve trained with many renowned Mexican, American, Brazilian, Middle Eastern, celebrity & international makeup artists along the way.


You can find Leslie at:
IG: @backstage.life and @leslie_makeup
Tiktok: @backstage.life
www.backstage.life

You can follow Valerie at:
@valerierocio

Or connect with Lumos Creative:
www.lumoscreative.com
valerie@lumoscreative.com
@lumos.creative
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Author Valerie Rocio
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