David Murray heads the global Professional Speechwriters Association and comments daily on communication issues in his popular blog "Writing Boots." He authored the most recent book Effort to Understand, but is also the author of Raised by Mad Men, a memoir about his advertising parents. Enjoy this conversation that features a fun riff on Studs Terkel, who wrote "Working." We also talk about "imaginative listening" where deep, constant, careful, repeated listening is required. Listen to hear words and the emotional source.