Robert Cialdini - Influence
May 3, 2021 ·
28m 15s
Bill Horan talks with Robert Cialdini, author of INFLUENCE. Robert will discuss what the psychology of compliance is, what the 7 categories of compliance tactics are, why unthinking compliance is...
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Bill Horan talks with Robert Cialdini, author of INFLUENCE. Robert will discuss what the psychology of compliance is, what the 7 categories of compliance tactics are, why unthinking compliance is more prevalent in our fast paced society, and what is the principle of "social proof?"
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