Damon Centola - Change
Apr 19, 2021 ·
27m 43s
Bill Horan talks with Damon Centola, author of CHANGE. Damon will discuss why he says successful social change is not about information but about norms, how people do not know...
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Bill Horan talks with Damon Centola, author of CHANGE. Damon will discuss why he says successful social change is not about information but about norms, how people do not know what really causes them to change, how cultural norms cause resistance to change, and the myth of weak ties.
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