"Zeroth Party Data" with Caroline Smith
Aug 26, 2021 ·
20m 35s
Gabbie speaks with Caroline Smith, Senior Director and Creative Analytics Lead at Havas. Caroline talks about building a meaningful brand purpose for clients with a unique and authentic approach. She...
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Gabbie speaks with Caroline Smith, Senior Director and Creative Analytics Lead at Havas. Caroline talks about building a meaningful brand purpose for clients with a unique and authentic approach. She also emphasizes the importance of collecting and analyzing data to help brands establish a niche in the market that works and attracts consumers.
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