Alisa Bowens-Mercado, Founder, CEO, and Brew-master of Rhythm Brewing Co.
Jan 26, 2021 ·
19m 42s
Alisa Bowens-Mercado is the Founder, CEO, and Brew-master of Rhythm Brewing Co. Affectionately known as "Lady Lager", she made history by becoming the first African-American, woman-owned beer brand in the...
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Alisa Bowens-Mercado is the Founder, CEO, and Brew-master of Rhythm Brewing Co. Affectionately known as "Lady Lager", she made history by becoming the first African-American, woman-owned beer brand in the state of Connecticut (4th in the Country).
Alisa, a professional salsa dancer and instructor, glided on to the beer scene in 2018. Her passion for music, dance, and beer have played a significant role in her life. Both of Alisa’s grandmothers were lager drinkers, and by paying homage to them, she is keep up the tradition.
Recognizing a significant gap in the $114 billion beer industry, she has made it her mission to tap into an "untapped" and under served demographic in the Country.
show less
Alisa, a professional salsa dancer and instructor, glided on to the beer scene in 2018. Her passion for music, dance, and beer have played a significant role in her life. Both of Alisa’s grandmothers were lager drinkers, and by paying homage to them, she is keep up the tradition.
Recognizing a significant gap in the $114 billion beer industry, she has made it her mission to tap into an "untapped" and under served demographic in the Country.
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