#Squadcast 63 : Olivier Blanchard live in-studio. Talks Social Media ROI, and Cu
Feb 25, 2014 ·
54m 49s
After all this time the 3 dirty words of Social Media still exist. Return on investment. ROI. Daily we're bombarded with articles challenging the validity of social media because not...
show more
After all this time the 3 dirty words of Social Media still exist. Return on investment. ROI.
Daily we're bombarded with articles challenging the validity of social media because not everyone can agree whether anyone is really making money at it…despite what the gurus and snake oil salesmen are peddling.
One of the first out of the gate to point out you may be doing this all wrong, and THIS is the way you might want to approach it so the C-suite will be happy was Olivier Blanchard and his book Social Media ROI. It came out in 2011 its methodologies still hold true today.
Olivier joins the showgram live in the studio.
Plus, Brandon's latest cool tech tools on the way...
Off the cuff. Always on target. This is The Marketing Squadcast.
show less
Daily we're bombarded with articles challenging the validity of social media because not everyone can agree whether anyone is really making money at it…despite what the gurus and snake oil salesmen are peddling.
One of the first out of the gate to point out you may be doing this all wrong, and THIS is the way you might want to approach it so the C-suite will be happy was Olivier Blanchard and his book Social Media ROI. It came out in 2011 its methodologies still hold true today.
Olivier joins the showgram live in the studio.
Plus, Brandon's latest cool tech tools on the way...
Off the cuff. Always on target. This is The Marketing Squadcast.
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