29 JUL 2014 · We’ve all heard the claims – SEO is dead, now Facebook and Twitter are hungry for their slice of display marketing budgets have us seeing organic-looking social feed page promotion ad units. You have to pay to play…and pay handsomely just to get users to see your content. Site visits are way down and we aren’t seeing enough conversions. What’s a marketer to do? Marty Weintraub – with the integrated social, search, display and PR online marketing agency aimClear® is on the showgram today to talk about how Psychographic Content Marketing IS The “New” Display BTW > (If you'd like to get on the "Super Secret Pychographic Social Distribution Weekly Tip Sheet" list Marty spoke of in the podcast, Drop him a note to Marty [at] aimclear [dot] com. Put "Secret List" in the subject line) Be sure to listen to the interview for details for your chance to win his book. Off the cuff. Always on target. This is The Marketing Squadcast. **** RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomatic.com/ Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode. Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show? Connect with us …give us something to talk about: Follow & tweet on twitter Like & chat on Facebook Circle & engage on Google+ Join & discuss on LinkedIn Group Rate & review us on iTunes Send us an email Leave us a voicemail at 775-538-CHAT (2428) Leave a comment below Thanks for listening.

16 JUN 2014 · We've gotta assume If you’re doing your marketing correctly you’re applying some methodology and awesome research because as marketers, that’s what we do right? Well, that and a ton of guts and instinct – cause we just …know stuff. One of the leading companies that rises to the top of any research discussion is Edison Research (you may know them best as the company that provides all of the exit polling data for the networks during the U.S. elections and primaries. Tom Webster, Vice President of  Strategy and Marketing with Edison Research joins the showgram today. He’s a specialist in consumer behavior, and with nearly 20 years telling stories with numbers and trying to gain insights from data. He’s  the principal author of many widely cited studies in digital and social media, including The Social Habit, Twitter Users in America and an annual series of studies on Podcasting. He’s  also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America. Plus, Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast. **** RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomatic.com/ Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode. Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show? Connect with us …give us something to talk about: Follow & tweet on twitter Like & chat on Facebook Circle & engage on Google+ Join & discuss on LinkedIn Group Rate & review us on iTunes Send us an email Leave us a voicemail at 775-538-CHAT (2428) Leave a comment below Thanks for listening.

6 MAY 2014 · Marketing automation has come up on this show many times before. Worth talking about repeatedly because it’s been shown to dramatically increase lead conversions and average deal sizes as well as improve forecasting and customer segmentation. Back in March, Nathan Richie hosted/emcee’d the BMA Carolinas "B2B Rising Regional Conference in Uptown Charlotte at Central Piedmont Community College. Included in the plethora of super smart peeps that graced the stage - one of the audiences’ favorites was Mathew Sweezey aka Ms Weezey (we'll get back to that in a minute). Mathew Sweezey, Author of "Marketing Automation for Dummies"[/caption] If you’re a bit confused on the topic and don’t know where to start, Mathew Sweezey head of B2B Marketing Thought Leadership for Salesforce.com, and author of  “Marketing Automation for Dummies” is here to dumb it down for you.   Plus, Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast. **** RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomatic.com/ Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.  Got a topic or rant you want us to tackle? Got a guest recommendation?  Have a marketing challenge keeping you up at night?  Want to be a guest on our show? Connect with us …give us something to talk about: Follow & tweet on twitter Like & chat on Facebook Circle & engage on Google+ Join & discuss on LinkedIn Group Rate & review us on iTunes Send us an email Leave us a voicemail at 775-538-CHAT (2428) Leave a comment below Thanks for listening.

22 APR 2014 · You might think the concept of audience growth would be old hat. But few marketers are approaching audience development as the foundational responsibility connecting all of their efforts. If marketers are not building proprietary audiences in a strategic fashion, then they're broadcasting content to an empty room.  Hot off the CAMA marketCHARLOTTE speakers podium, Jeffrey Rohrs joins the showgram to review some of these concepts as he does in the pages of his book  AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers We also had a special impromptu guest from Johnson & Whales University sit in...Bennie Williams is a Business Marketing student and fellow podcaster. Check out The Image Podcast when you can - show him some love.   Plus, the usual mayhem - Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast. **** RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomatic.com/ Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.  Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show? Connect with us …give us something to talk about: Follow & tweet on twitter Like & chat on Facebook Circle & engage on Google+ Join & discuss on LinkedIn Group Rate & review us on iTunes Send us an email Leave us a voicemail at 775-538-CHAT (2428) Leave a comment below Thanks for listening.

8 APR 2014 · Big Data… you've no doubt heard the term, but what is it exactly? Ask 10 different people what it means and you’ll get 12 different answers. And how is it impacting marketing and PR? Well…The rise of Big Data presents both a threat and an opportunity. Big Data has emerged as one of the biggest trends shaping the business world. Thanks to new technologies, companies are now able to mine large sets of information to quickly leverage patterns and data points in order to identify consumer sentiment, develop sales and marketing opportunities, improve customer service and more. Social media, for example, generates millions of conversations that can be analyzed to pinpoint positive or negative sentiment and even predict consumer behavior. Brandon Uttley is taking on the topic at the 2014 PRSA Southeast District Conference April 11th. Plus, Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast. RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomatic.com/ Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode. Got a topic or rant you want us to tackle? Got a guest recommendation?  Have a marketing challenge keeping you up at night?  Want to be a guest on our show? Connect with us …give us something to talk about: Follow & tweet on twitter Like & chat on Facebook Circle & engage on Google+ Join & discuss on LinkedIn Group Rate & review us on iTunes Send us an email Leave us a voicemail at 775-538-CHAT (2428) Leave a comment below Thanks for listening.

25 MAR 2014 · Social Media Marketing as we’ve known it is broken. Ad spend is up but engagement is down. If you’re a CMO or tasked with the duties of the social channels change in the way you’ve been doing things is a coming. Are you ready?  Jim Tobin, Ignite Social Media. Author, "Earn it. Don't buy it." joins the showgram today to provide his unique insight into the changing social media marketing landscape. Plus, Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast. **** RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomatic.com/ Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode. Got a topic or rant you want us to tackle? Got a guest recommendation?  Have a marketing challenge keeping you up at night?  Want to be a guest on our show? Connect with us …give us something to talk about: Follow & tweet on twitter Like & chat on Facebook Circle & engage on Google+ Join & discuss on LinkedIn Group Rate & review us on iTunes Send us an email Leave us a voicemail at 775-538-CHAT (2428) Leave a comment below Thanks for listening.

11 MAR 2014 · The Carolinas Chapter of the Business Marketing Association (BMA Carolinas) is hosting B2B Rising – a full-day conference for marketing and business professionals. This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas to grow their businesses.The line up includes a host of leading B2B corporate marketing executives and thought leaders  - covering  marketing, technology, content, and creative  - Chad Hartman, Director of Marketing at Tropical Foods is on the Board of Directors for the Charlotte chapter of BMA and he joins us on the show today to give us a sneak peek of the conference. Plus, Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast. **** RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomatic.com/ Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.   Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night?  Want to be a guest on our show? Connect with us …give us something to talk about: Follow & tweet on twitter Like & chat on Facebook Circle & engage on Google+ Join & discuss on LinkedIn Group Rate & review us on iTunes Send us an email Leave us a voicemail at 775-538-CHAT (2428) Leave a comment below Thanks for listening.

25 FEB 2014 · After all this time the 3 dirty words of Social Media still exist. Return on investment. ROI. Daily we're bombarded with articles challenging the validity of social media because not everyone can agree whether anyone is really making money at it…despite what the gurus and snake oil salesmen are peddling. One of the first out of the gate to point out you may be doing this all wrong, and THIS is the way you might want to approach it so the C-suite will be happy was Olivier Blanchard and his book Social Media ROI. It came out in 2011 its methodologies still hold true today. Olivier joins the showgram live in the studio. Plus, Brandon's latest cool tech tools on the way... Off the cuff. Always on target. This is The Marketing Squadcast.

21 JAN 2014 · You’d think after all this time, sales and marketing alignment wouldn’t still be a topic, but it is because when the goal is revenue, it’s constantly under scrutiny and refinement…as it should be because numbers don’t lie. But what causes things to go askew? Is it the team, the processes and programs, or it the latest fandangled software your company invested in? Maybe all of it? Eric Boggs joins the showgram today. He’s behind the Customer Acquisition Agency startup RevBoss - helping companies discover what they don’t know to create repeatable, scalable revenue. …plus Brandon's latest Cool Tech Tools on the way. Off the cuff. Always on target. You’re listening to the Marketing Squadcast. **** RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomatic.com/ Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode. http://BrandonUttley.com Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show? Connect with us …give us something to talk about: .Follow & tweet on twitter .Like & chat on Facebook .Circle & engage on Google+ .Join & discuss on LinkedIn Group .Rate & review us on iTunes .Send us an email .Leave us a voicemail at 775-538-CHAT (2428) .Leave a comment below Thanks for listening.

24 DEC 2013 · Online marketing channels have of course boomed over the past two decades. First came crude web pages, bulleting boards and chat rooms..then came email marketing, digital marketing, SEO, social media marketing and mobile marketing...so many disciplines and tool sets that it's enough to make your head spin. But wait...there's more! Just when you thought you had it all down pat, there's another new sheriff in town known as Marketing Automation. It's a huge, growing part of the marketing world. In this episode, we're all about the ins and outs of marketing automation with author, podcaster and digital marketing pro DJ Waldow, who recently joined Marketo as their Digital Marketing Evangelist Plus, Brandon's latest cool tech tools. http://brandonuttley.com Off the cuff. Always on target. This is The Marketing Squadcast. RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomatic.com/ Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show? Connect with us …give us something to talk about: .Follow & tweet on twitter .Like & chat on Facebook .Circle & engage on Google+ .Join & discuss on LinkedIn Group .Rate & review us on iTunes .Send us an email .Leave us a voicemail at 775-538-CHAT (2428) .Leave a comment below Thanks for listening.