Building market share and engaging in your marketplace is pivotal for long term success in your business. One of the most effective and valuable ways to build market share is attending conferences and trade shows where your market share is captive and IN PERSON. Don’t think you can hide behind your electronics just be active in your social media to establish relationships to build meaningful market share. You need to get your brand and yourself out there in the real world to be competitive and win new business and gain lasting market share. There are good resources and some really bad ones. Building market share can be expensive, but with diligence, you can mitigate the bad experiences and best leverage the good ones to build market share that creates real value in your venture.