Leaning Into Authenticity: Why Honesty in Marketing Works For Gen-Z in 2023
May 1, 2023 ·
4m 55s
This week we talk about the importance of brand authenticity and the concept of "Lean Into It." He stresses the need for brands to be explicitly authentic to who they...
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This week we talk about the importance of brand authenticity and the concept of "Lean Into It." He stresses the need for brands to be explicitly authentic to who they are and what they stand for in everything they create.
Josh shares examples from his own experiences working on political and television marketing campaigns where they leaned into their authenticity and saw great reception from their audience, particularly the millennial and Gen Z market. He also warns against being disingenuous and pretending to be something you're not.
show less
Josh shares examples from his own experiences working on political and television marketing campaigns where they leaned into their authenticity and saw great reception from their audience, particularly the millennial and Gen Z market. He also warns against being disingenuous and pretending to be something you're not.
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