29 APR 2024 · Ethics isn't a fun conversation to have for most, however, it's a very important one to have when dealing with marketing, especially marketing to Gen Z. On this week's episode, Josh highlights the importance of ethical marketing to Gen Z, and the specific steps brands should take in order to effectively engage with Gen Z, in a way that is known and comfortable to them.

22 APR 2024 · A very different and underrated industry for marketing is Hyper-Local Businesses. On this week's episode, Josh explains how local-hyper businesses like coffee shops and art galleries can integrate local elements and build partnerships in their area to hep establish a local community for their brand. 

15 APR 2024 · The idea of starting a community for your brand may seem easy, but in reality, not many entrepreneurs are able to create that community. On this episode, Josh breaks down the necessary steps entrepreneurs can use to kick-start their community. See how companies like Dollar Shave Club built and maintained their community and what they did to set them apart from their competitors.

8 APR 2024 · Dive into the transformative strategy of using multi-part series over one-off videos to captivate Generation Z. Discover why 90% of Lifestyled's projects focus on serial content, from video podcasts to documentary series, and how this approach sustains audience engagement over time. Learn the secrets to building a community and reaching new, niche audiences by providing continued value, thereby turning a single interaction into a long-term engagement. Whether you're aiming to deepen brand connection or explore specific topics like real estate for investors, this episode reveals how to leverage serial content for greater impact and community building.

1 APR 2024 · EPISODE 26: Josh delves into the power of nostalgia in marketing to Gen Z, a generation born into digital abundance yet drawn to the tangible and the retro. Discover how brands like Coach and Old Spice are successfully tapping into this longing for physical connections through nostalgic experiences, from vinyl records to drive-in movies and classic barbershops. Unpack the psychology behind Gen Z's yearning for the past in times of uncertainty and learn strategies to incorporate tactile, nostalgic elements into your marketing to resonate deeply with this digitally native yet historically curious generation.

11 MAR 2024 · Learn why traditional marketing tactics fall flat and how embracing current trends, engaging directly with your audience, and providing a glimpse behind the curtain can elevate your brand in the eyes of Gen Z. With insights into successful strategies from brands like Axe and innovative approaches to social media engagement, this episode offers a roadmap to capturing the attention and loyalty of Gen Z by being genuine, transparent, and responsive.

7 MAR 2024 · EPISODE 25: Unpack the unique preferences and behaviors of each generation and learn how to align your marketing strategies with their values for maximum impact. Whether it's leveraging durability for Boomers, embracing transparency for Gen X and Millennials, or connecting through authenticity with Gen Z, this episode provides a comprehensive guide to effectively reaching and engaging with each demographic. Discover the secrets to crafting messages that not only resonate but also foster long-lasting relationships across all ages.

4 MAR 2024 · Dive into the story of Squarespace and its game-changing decision to utilize podcast advertising on this week’s episode of New Gen Marketing with host Joshua Stanley. Find out how Squarespace’s risk in the early days of podcasting paid off, leading to its explosive growth. This episode breaks down the strategic advantages of podcast ads, including their ability to reach dedicated audiences and build brand trust through association. If you’re considering podcast ads as part of your marketing strategy, this episode is packed with insights on achieving long-term conversions and measurable success.

21 AUG 2023 · Unveil the captivating world of branding, tailored specifically for Gen Z! This video delves into the enchanting realm of visual branding, where every second counts. From defining the essence of branding to capturing Gen Z's attention, discover how consistent visual branding builds trust, communicates effectively, and sets your brand apart in the bustling digital landscape. Join New Gen Marketing to master the art of visual branding and propel your success among the Gen Z audience. Subscribe now for invaluable insights! 🚀🎉

14 AUG 2023 · Often overshadowed by the usual suspects like Facebook, Instagram, Twitter, and TikTok, YouTube stands as the unheralded champion of social media. In fact, it's often not even mentioned in the same breath. But let's set the record straight: YouTube reigns supreme as the largest social platform. 🌍 Boasting a staggering 2.85 Billion Users! 🌍 🚀 A Social Platform with SEO Superpowers 🚀 📹 Video-Centric Brilliance 📹 🎥 Your Brand's Time to Shine 🎥 📊 Unveiling Insights: Analytics at Your Fingertips 📊