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Redefining ROI

Redefining ROI
Jul 19, 2018 · 7m 15s

That's right, we're challenging one of the best-known business concepts: Return On Investment (ROI). Is this term outdated? Does it need to be replaced? Is there a better way to...

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That's right, we're challenging one of the best-known business concepts: Return On Investment (ROI). Is this term outdated? Does it need to be replaced? Is there a better way to measure your marketing effectiveness? Let's discuss!
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
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LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Author The Golding Group
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