Distinction & unique selling proposition

Oct 17, 2013 · 5m 26s
Distinction & unique selling proposition
Description

How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling...

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How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling proposition"?

How does Nordstrom sell the same shoes more uniquely? How does Southwest use the same planes more compellingly?

All this and more -- in just five minutes -- in this podcast from bestselling author and Hall of Fame speaker, Scott McKain!
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Author Scott McKain
Organization Scott McKain
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