How is "distinction" different than "differentiation"?

What is a critical element to achieving marketplace distinction?

Why is "market share" not what a distinctive business is aiming for in today's highly competitive world?

What is the essence of attracting customers?

L THIS AND MORE in just fifteen minutes from the leading expert on distinction -- and author of one of the "Top Ten Business Books" of the year (according to the Miami Herald and many other newspapers) -- SCOTT McKAIN!

Listen in -- and learn!

http://ScottMcKain.com

http://ProjectDistinct.com and http://McKainViewpoint.com (blogs)