“Digital technology is growing at lightning speed. It's very hard to keep up. Even for someone like me that does this for a living, it's a lot. Without the resources of the franchisor, I would be constantly looking for help. How would I stay on top of everything that's going on with Google, Facebook, AI and ChatGPT?

As a technology person, I know how to go get this information but I wanted to be on the business side also. I didn't want to spend most of my time digging for information. I want to go meet new people, meet new business owners, learn about new businesses, new industries.

This is a whole different thing than just keeping up with technology. I still keep up with technology, but as far as implementation and project deployment, I have a whole technical team that does that for me. This gives me time to be client facing, which I prefer.”

With Kalpana’s background in technology, she could have chosen to go out on her own and consult in her area of expertise. She, like many of our clients, chose to partner with a franchise. She understood that there was a lot about running a business that she didn’t know. Kalpana wanted to run the business, not work in it. Partnering with a franchise gave her the resources and support she needed to hit the ground running. Not only did she trust the franchisor, she had trust in herself.

We cover many current and relevant topics. A few include:

◈Things to consider before buying a franchise

◈The importance of getting out of your comfort zone when starting a new business

◈The value of building relationships in business