Episode 3: Branding your Transformation
Sep 2, 2021 ·
27m 45s
Proving a job well done! There are many business leaders and vendors that know how to build an ROI to start a project. These are in the typical format of...
show more
Proving a job well done! There are many business leaders and vendors that know how to build an ROI to start a project. These are in the typical format of spreadsheets.
However, the sustainability of true transformations tends to lead to big outcomes, and gaining recognition is vital for funding and team growth. At the same time, asking operations leaders to now be marketers of the transformation can also be difficult. In this podcast, we talk with a branding expert, Arnold Huffman, CEO of Digital Yalo, about how teams leading large transformation projects can think about internally selling the value to secure continued investment or promote the team's accomplishments.
show less
However, the sustainability of true transformations tends to lead to big outcomes, and gaining recognition is vital for funding and team growth. At the same time, asking operations leaders to now be marketers of the transformation can also be difficult. In this podcast, we talk with a branding expert, Arnold Huffman, CEO of Digital Yalo, about how teams leading large transformation projects can think about internally selling the value to secure continued investment or promote the team's accomplishments.
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