The InFOCUS Podcast: Fred Jacobs and Techsurvey 2022
May 10, 2022 ·
19m 48s
"We've got a lot of people who listen to a lot of radio, but what I always gravitate to are those who say, 'I listen under an hour a day,"...
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"We've got a lot of people who listen to a lot of radio, but what I always gravitate to are those who say, 'I listen under an hour a day," says Fred Jacobs of Jacobs Media.
That group comprises about 9% of the respondent sample for Techsurvey 2022, the results of which were presented today in a Zoom webinar. Participation from 474 radio stations was seen this year, producing nearly 31,000 surveys from "core" radio listeners.
Jacobs shared a lot of information, and RBR+TVBR's InFOCUS Podcast, presented by dot.FM, offers key takeaways and highlights in this edited audio report.
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That group comprises about 9% of the respondent sample for Techsurvey 2022, the results of which were presented today in a Zoom webinar. Participation from 474 radio stations was seen this year, producing nearly 31,000 surveys from "core" radio listeners.
Jacobs shared a lot of information, and RBR+TVBR's InFOCUS Podcast, presented by dot.FM, offers key takeaways and highlights in this edited audio report.
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