001: Marketing with Viral Video & Memes
Mar 30, 2013 ·
16m 7s
This week, my friend and fellow restaurant marketer Lauren Barash joins me for the inaugural episode of a new Podcast I’m launching that will explore marketing trends and technology that...
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This week, my friend and fellow restaurant marketer Lauren Barash joins me for the inaugural episode of a new Podcast I’m launching that will explore marketing trends and technology that are impacting the multi-unit restaurant industry.
Lauren is responsible for leading national promotions, interactive and digital marketing, public relations, internal communications and social media for Atlanta-based Moe’s Southwest Grill, a FOCUS Brands concept.
FOCUS Brands Inc. is the franchisor and operator of over 3,300 Carvel, Cinnabon, Schlotzsky’s, Auntie Anne’s, and Moe’s Southwest Grill locations, and is the franchisor of Seattle’s Best Coffee on military bases and in certain international markets.
In this episode, we discuss:
- Lauren’s background in improve comedy and how that plays into her role with the brand.
- How Moe’s Southwest Grill decided to join the Harlem Shake meme.
- The process for getting approval to produce the Harlem Shake video.
- How Moe’s Southwest Grill involved customers in the shoot.
show less
Lauren is responsible for leading national promotions, interactive and digital marketing, public relations, internal communications and social media for Atlanta-based Moe’s Southwest Grill, a FOCUS Brands concept.
FOCUS Brands Inc. is the franchisor and operator of over 3,300 Carvel, Cinnabon, Schlotzsky’s, Auntie Anne’s, and Moe’s Southwest Grill locations, and is the franchisor of Seattle’s Best Coffee on military bases and in certain international markets.
In this episode, we discuss:
- Lauren’s background in improve comedy and how that plays into her role with the brand.
- How Moe’s Southwest Grill decided to join the Harlem Shake meme.
- The process for getting approval to produce the Harlem Shake video.
- How Moe’s Southwest Grill involved customers in the shoot.
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