EP 68: Sound Marketing Advice from iHeart Media’s Dan Pecoraro In Episode 68, Tyler and Jon discuss Instagram's move to hide likes on their platform. This could reinvent the standard of social media principles and decrease underlying connotations when it comes to mental health issues. Tyler brings up a solid point; marketers are going to have get a little more creative getting systems in place to hold influencers accountable on metrics now that the information is hidden.  Then Tyler welcomes Dan Pecoraro, iHeart's Media Director of Client Partnerships to the show. Dan shares some audio and radio strategies along with his background creating win-win partnerships in radio, digital, mobile, social, live events and on-demand entertainment.  Dan reiterates that radio is still the backbone for local and national campaigns and discusses ways to integrate campaigns with branded content. Collectively, Dan emphasizes staying creative for the correct audience regardless of the platform. Set a target and focus!  Tyler and Jon's newest segment, Words of Twisdom, featured @Hzynczak this week. Join Tyler, Jon, and Dan for more insight on how to improve your marketing strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did! Timestamps 00:00 - Intro 01:08 - What's in the News | Instragram Hides Likes 03:57 - Featured Guest | Dan Pecoraro 04:36 - Dan's Role at iHeart Media 08:09 - iHeart Media's Investment in Podcasting  09:39 - The Future of Audio Advertising 11:20 - Integrating Digital and Radio Campaigns 12:43 - Examples of Successful Radio Campaigns 15:26 - Integrating Brand Content into Audio Media  16:51 - How to Track Your ROI on Audio Campaigns 18:48 - Bridging Campaigns to Sales  20:28 - Marketers Monetizing Podcast Channels 22:12 - Celebrity Presence on Podcasts vs. Ad Campaigns 22:51 - Media Buying Mistakes that Marketing Leaders Make 24:47 - How to Negotiate Media Buys 26:31 - Buying Media Inside the Political Window 30:24 - Crisis Management and the Las Vegas Tragedy 31:08 - Key Takeaway 33:50 - Words of Twisdom 35:42 - Outro Featured Guest | Dan Pecoraro LinkedIn iHeart Radio What's In the News  Instagram Hiding Likes Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes