How They Did It...The Reinvention of Burberry

How They Did It...The Reinvention of Burberry

0 0 21 days ago
Coming up on this week’s episode, a comeback story for the ages: the reinvention of Burberry.

The early 2000s saw this iconic British brand disintegrating as a direct consequence of, what would later emerge to be, extremely damaging strategic and operating model decisions.

For a moment there, it almost seemed like the proud Burberry brand was a dead man walking.

And then, American retail superstar, Angela Arendts, strode into Burberry and, as its newly anointed CEO, boldly decided that ... See More

Find us on Facebook

iAB member
Copyright 2020 - Spreaker Inc. a Voxnest Company - Create a podcast - New York, NY
Help