E84: The Importance of Really Knowing Your Target Customer (Filamnet Communication)

E84: The Importance of Really Knowing Your Target Customer (Filamnet Communication)

0 0 2 months ago
Kelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results. We talk about the "Platinum Rule", communicating the way our customers want to receive information - not the way we assume they do.

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