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Inbound Back Office

  • E449 - How to Use Story in Marketing/Messaging (Graham Burke, Bullseye Messaging)

    23 APR 2024 路 Is your messaging truly connecting with your audience? If you're not using storytelling, it might not be. But there is hope! On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs or whiled away their young lives in a classroom, Graham was doing . . . other things, like cris-crossing Guatemala as a human rights observer and being a horseback tour guide by day and bartender/cook by night on Kodiak Island, Alaska. That's just the shortlist, but all these "jobs" taught him that you don't prosper (or maybe even survive) if you can't quickly spot the critical problems and find creative solutions, and communicate them. Graham talks about how adding stories to your marketing can have a huge impact on your prospective clients. In this episode, you'll discover: - How to take a complex product/service and simplify the messaging - How to properly use AI to help with writing - How to really connect with your clients and prospects - How to be a storyteller if you're not good at storytelling - So much more! You can find Graham at and on socials: If you liked this episode, please leave us a review on!
    23m 17s
  • E448 - Shortform Video Strategies For Your Agency (Austin Falter, Falter Media)

    19 APR 2024 路 Shortform video... Everybody's doing it. Should you? Maybe! On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 馃槄... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more. Austin talks about how if you're not using shortform video as part of your social media strategy, you are missing out on a huge opportunity! In this episode, you'll learn: - The best strategy for shortform videos - Which platforms are best for shortform videos - How to create shortform videos, even if you've never done it before - How shortform video is the first step in a successful funnel - So much more! You can find Austin at and on socials If you liked this episode, please leave us a review on!
    25m 18s
  • E447 - How To Find the Best Pricing Model For Your Agency (Marcel Petitpas, Parakeeto)

    16 APR 2024 路 Do you know if you're actually making a profit? Do you know if your pricing model is the best one for your agency and your services? There's no need to wonder anymore. On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems.聽In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure.聽 In this episode, you'll learn: - How to figure out if you should bill for time, value or something else - How to figure out if you should be considering retainers, project based fees or something else - How to figure out if you should be changing your pricing model and when as your agency and services mature - What the Pricing Quadrant is and how to use it You can find Marcel at and on socials: Check out Marcel's If you liked this episode, please leave us a review on!
    33m 20s
  • E446 - How To Do SEO The Right Way (Ryan Whitfield, SparkLaunch Media)

    12 APR 2024 路 You know that SEO is important. But are you doing it right? I mean really the right way to get the best results? On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO. Ryan has been in sales and marketing for nearly 15 years now. For the past two years, he's been the CEO of聽, a digital marketing agency that helps businesses turn their website into scaleable sales engines. In this episode you'll learn: - The simple key to doing great SEO - Tactics to avoid and why - How different search engines differ for SEO - How to talk to clients about the long-game approach to SEO Get Ryan's guide, Is You can find Ryan at and on socials: If you liked this episode, please leave us a review on!
    24m 41s
  • E445 - The Key Laws to Agency Growth (Michael Wark, Trimline)

    9 APR 2024 路 Ever wish you had a north star guiding you through the challenges of agency growth? You know what challenges I'm talking about. The challenges that take you through the 'bermuda triangle" of business. But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth? Our guest on this episode is Michael Wark, CEO of Timeline, holds the key.聽 Michael Wark聽is a Fractional CFO and Chartered Accountant with over 20 years of commercial experience.聽 He is the founder of Trimline which specialises in聽 helping agency owners stay profitable as they navigate the growth curve to $5 million revenue and beyond.聽 Michael outlines the key laws of agency growth to catapult you to maximum growth. In this episode, you'll learn: - Why mindset is the first thing you need to consider - How hiring the right team members is a huge key to growth - How growing too fast can kill your agency - How being future-minded will serve you well You can find Michael at and on socials: Check out Michael's book If you liked this episode, please leave us a review on!
    26m 47s
  • E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B)

    5 APR 2024 路 Account Based Marketing is a popular approach for many large companies. But for smaller companies, Account Based Marketing can seem confusing or out of reach. But it doesn't have to be! On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies. Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies. In this episode, you'll discover: - What types of companies Account Based Marketing is for - The benefits of Account Based Marketing - How to identify the accounts you want to market to - How to start using Account Based Marketing You can find Mike at and on If you liked this episode, please leave us a review on!
    25m 14s
  • E443 - How to Navigate Relationships with Enterprise Clients (David Veldt, Interactually)

    2 APR 2024 路 If you've ever worked with enterprise clients, you know they're a different breed. Relationships with larger companies look much different than those of small companies. So what's the best way to create long-lasting relationships with enterprise clients? I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of Interactually who chats with Amy about how to navigate those relationships with enterprise clients. David has been in the digital marketing industry for over 15 years, having worked both for agencies and in-house before starting his own company, Interactually, in 2013. In that time, he has worked with clients across the globe, ranging from local small businesses to Fortune 500 brands. While working with enterprise organizations has been David's bread and butter ever since being thrown in the deep end at his first agency job out of college, he recently led a shift in Interactually's PPC service offerings to simplify the process and make them accessible to companies of all sizes. In this episode, you'll learn: - What makes enterprise clients different than other types of clients - How to navigate the sometimes complex waters of workign with enterprise clients - The good, the bad, and the ugly of when employees of enterprise clients turnover - Best practices for forging long-term relationships with enterprise clients You can find David at and on socials:聽聽聽 If you liked this episode, please leave us a review on!
    21m 46s
  • E442 - AI and Marketing in 2024 (Matthew Silverman, Silverman Consulting)

    29 MAR 2024 路 Are the AI robots going to take over the world? Probably. So we need to prepare now because the speed of AI is intense. So how do we do that? And what's the outlook? On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024. Matthew is the founder of a boutique digital consultancy, which is focused on digital marketing for grateful clients. He specializes in: SEO, Google Ads, social ads, fractional CMO, growth marketing, and ABM. He has been practicing digital marketing since the early days of "online" and loves testing new technologies. He has been utilizing AI in intelligent paid search bidding since before AI was a thing. In this episode you'll discover: - Where we are with AI in Marketing today - Where AI is heading - What the benefits (and the dangers) of AI are - Best practices for getting the most out of AI You can find Matthew at: If you liked this episode, please leave us a review on!
    27m 16s
  • E441 - The Value of Empathetic Marketing (Emily Lyman, Ranch & Bramble)

    26 MAR 2024 路 On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills. Emily covers: - The impact difference in marketing messaging types - Understanding how human emotions play a role in purchasing decisions - Empathetic marketing framework - How to prove through data that empathy works You can find Emily at and on socials: Get her free If you liked this episode, please leave us a review on!
    27m 53s
  • E440 - Utilizing an Experimental Mindset to Grow Your Business (Carolina Fowler, Lovegood Studio)

    22 MAR 2024 路 On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired experimental framework, designing smart brand & marketing strategies that help solopreneurs and small businesses to get the most out of their marketing efforts, with minimized risk and maximized impact, so we can finally build the joyful, financially and energetically sustainable businesses of our dreams. Carolina covers: - Utilizing an experimental mindset in business growth. (7:17) - Prioritizing marketing efforts for growth. (16:17) - Marketing funnel optimization and experimentation. (21:43) - Systematizing experimentation for marketing agencies. (27:30) You can find Carolina at and on socials: Grab your freebie! If you liked this episode, please leave us a review on!
    23m 18s
We chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.

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