Today, we’re speaking with Brittany Hennessy, bonafide expert on all things influencer. She’s the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media,” the definitive guidebook for anyone looking to cultivate a career in this space. She’s also the Co-Founder and Chief Relationship Officer of Carbon, a technology company building solutions for influencers, and the Chief Strategist at Carbon Consulting, a digital agency for influencers, small businesses, brands, and agencies. As the former Head of Influencer Marketing at Hearst Digital Media, Brittany regularly inked deals between influencers and titans of publishing like Cosmopolitan, Seventeen, Elle, Harper's Bazaar, Marie Claire, and Esquire.