Sometimes communications and PR programs are supposed to change people’s minds — a tall order. To even attempt this stuff, you must first have and wear a black belt in bias.  You need to understand bias and how humans make decisions and rush to judgments if you’re going to have any hope of making a dent. Today’s show will dig deep into bias and show you how you can deal with it, overcome it and maybe even get an audience seeing things YOUR way. We’ll also tackle (football pun) who’s winning and losing in the wide world of marketing and communications. Don’t miss it!