Different…Differentiated…Not the same as everyone else who does what you do…. This is what great marketing tries to do. We do it because if there’s only one choice in the “you” category at the store, then the one they pick is probably going to be “you.” (insert cash register cha-ching sound here) This week’s show will tackle the topic of how and why we differentiate brands and will give you some tips about how you can set yourself apart from your competitors brand-wise. We’ll also drill into who’s winning and losing this week and it may not be the best show in the world, but you can be sure it’s gonna be different.