Your own customers are certainly your biggest promoters; those who really spread the word about your business to their friends and share their experiences online. They are the unsung heroes of marketing, and they’re not even part of your staff; so how are you repaying them?

This podcast explores the actions of those who promote your business simply because they were happy with your product or service.

Many businesses don’t look deeply into who is praising them online and to their friends and family. In turn, those companies eventually lose out if they neglect these loyal customers. Some of your most opportunistic marketing is in their hands, so how are you recognizing the incredible service they are providing for you?

Giving Back to Your Promoters

Don Campbell explores and analyzes the true value of treating your promoters well. Throughout his career and work as the founder of www.Expand2Web.com and www.Get Five Stars.com, Don has worked tirelessly and guided many clients in creating amazing buying experiences for their customers. He knows that taking care of the loyal customers a business already has is essential for building the business further.

In previous podcasts, Don explained how people are, in a sense, “hard-wired” to make referrals; they want to share good things they find with friends and family and it makes them feel good at the same time. Here, Don discusses the customers who truly do the most for you and explains ways to encourage them to share as much information as possible about your goods and services.

What You’ll Learn in This Podcast:

In this up-to-date podcast, Don offers practical information about how best to nurture your promoters and choose between the available options. Some of the topics include:

- Defining a “promoter” and exploring their value, especially collectively, and how they help your business.
- How to find out who your promoters actually are and the importance of knowing this.
- How to care for promoters and the people they’re referring you to.
- How to decrease buyers’ remorse by asking for (and responding to) feedback quickly and conveniently.
- How to determine a customer’s lifetime value and the importance of quantifying it as a powerful tool.

Join Don and host Kimberly Henrie in this episode of Customer Driven discussing the many ways promoters affect your business. Using practical, real-world examples of successful online and word-of-mouth referrals, Don and Kimberly guide viewers from start to finish.

So take a few minutes and enjoy the chat as Don examines the value of your very best promoters. When all is said and done, building the best relationships with your customers is the key.

If you have any questions about this discussion or need help recognizing your promoters, email Don at support@expand2web.com.

You can also find Don online at:
Website: http://www.expand2web.com/ and http://www.expand2web.com/getfivestars/
Twitter: https://twitter.com/expand2web