24 JUL 2014 · Your own customers are certainly your biggest promoters; those who really spread the word about your business to their friends and share their experiences online. They are the unsung heroes of marketing, and they’re not even part of your staff; so how are you repaying them? This podcast explores the actions of those who promote your business simply because they were happy with your product or service. Many businesses don’t look deeply into who is praising them online and to their friends and family. In turn, those companies eventually lose out if they neglect these loyal customers. Some of your most opportunistic marketing is in their hands, so how are you recognizing the incredible service they are providing for you? Giving Back to Your Promoters Don Campbell explores and analyzes the true value of treating your promoters well. Throughout his career and work as the founder of www.Expand2Web.com and www.Get Five Stars.com, Don has worked tirelessly and guided many clients in creating amazing buying experiences for their customers. He knows that taking care of the loyal customers a business already has is essential for building the business further. In previous podcasts, Don explained how people are, in a sense, “hard-wired” to make referrals; they want to share good things they find with friends and family and it makes them feel good at the same time. Here, Don discusses the customers who truly do the most for you and explains ways to encourage them to share as much information as possible about your goods and services. What You’ll Learn in This Podcast: In this up-to-date podcast, Don offers practical information about how best to nurture your promoters and choose between the available options. Some of the topics include: - Defining a “promoter” and exploring their value, especially collectively, and how they help your business. - How to find out who your promoters actually are and the importance of knowing this. - How to care for promoters and the people they’re referring you to. - How to decrease buyers’ remorse by asking for (and responding to) feedback quickly and conveniently. - How to determine a customer’s lifetime value and the importance of quantifying it as a powerful tool. Join Don and host Kimberly Henrie in this episode of Customer Driven discussing the many ways promoters affect your business. Using practical, real-world examples of successful online and word-of-mouth referrals, Don and Kimberly guide viewers from start to finish. So take a few minutes and enjoy the chat as Don examines the value of your very best promoters. When all is said and done, building the best relationships with your customers is the key. If you have any questions about this discussion or need help recognizing your promoters, email Don at support@expand2web.com. You can also find Don online at: Website: http://www.expand2web.com/ and http://www.expand2web.com/getfivestars/ Twitter: https://twitter.com/expand2web

8 JUL 2014 · If you’ve been keeping up with this podcast series then it’s probably starting to sink in that what customers are saying about you can really help your business. You know it’s important to get the reviews and how to ask for them, but are you actually earning them? Don Campbell continues the series with this next installment on earning the review, rather than just getting it. It’s one thing to have a bunch of good reviews that don’t say much about your business posted all over the web; it’s quite another to have a few quality reviews that tell a great story about your company. Your customers want to know the truth about your product or services, they want something real. The Benefit of Genuine Reviews As the founder of www.Expand2Web.com and www.GetFiveStars.com, Don Campbell has become accustomed to customer-driven marketing. Through his experience and research, Don has learned the value of genuine, earned reviews and now uses his knowledge to help others gain trust and business. In this podcast, Don explains how you can turn online reviews and word-of-mouth referrals into effective marketing strategies. If you truly know what your customers expect from your business, you can cater your customer service to increase your client base. Main Points of the Podcast If you’re looking for ways to improve your customer service, at the same time strengthening marketing, this podcast can help. Don discusses: - The difference between getting positive reviews and earning them and appreciating the benefits of earned reviews. - How asking your customers for reviews can help you get more positive reviews, at the same time increasing business. - The benefits of quality over quantity and how stronger, honest reviews are more effective for your ratings. - The questions you should be asking each customer to get helpful feedback and suggestions for improvement. Host Kimberly Henrie interviews Don to get the inside info on customer-driven marketing. Together, they explore the benefits of earning positive, honest reviews and referrals and discuss how to use those great reviews to your advantage. So, take a break and listen to this helpful and inspiring episode to find out how you can be getting the best possible reviews from your customers. If you have questions or want more information on customer-driven marketing, you can email Don at support@expand2web.com. You can also find Don online at: Website: http://www.expand2web.com/getfivestars/and http://www.expand2web.com/ Twitter: https://twitter.com/expand2web

24 JUN 2014 · Your online ratings are very important since more and more people are shopping for and researching products and services online. To increase your rating, and improve your marketing efforts, you need positive online reviews, so asking your customers for their input can really make a difference. Not sure how to ask for a review? Especially how to ask for one without sounding awkward or needy? Much of the time, customers will leave reviews without prompting. It’s so easy nowadays to just hop online, write a quick review and make it public. Even the bad reviews; they’re there for everyone to see. But, instead of ignoring reviews, good or bad, you can use them to build your online reputation and business, and improve your customer service. That’s what you’ll learn in this podcast – how to ask for customer reviews and use them to your advantage. Getting the Review Don Campbell has spent many years researching customer-driven marketing. As the founder of both www.Expand2Web.com and www.GetFiveStars.com, Don knows the importance of getting online reviews firsthand. In this podcast, he shares his knowledge about word-of-mouth referrals and explains how all online reviews can help a business grow. Host Kimberly Henrie sits down with Don to discuss the importance of online reviews and how to go about getting them. Don provides useful tips to consider when asking your customers for a review and explains how reviews will help your business develop a strong online presence. He also talks about: - Setting up a manageable system to gather more reviews. - Using the Feedback First Approach to improve your marketing strategies. - Focusing your efforts on the right websites to get the reviews you need. - Getting your customers to the online locations where you want your reviews to appear. - Not trying to beat the system – be honest with your customers about your online reviews. What You’ll Gain Get the most out of this podcast and start taking your company reviews to the next level. Listen as Don gives some great advice about asking your customers for online reviews. You’ll also get some background info on how online reviews work and a few tips on encouraging your customers to give you reviews. There is so much value in the customer review; this interview will definitely benefit any business owner looking to build their customer base and grow their business. So, take a few minutes out of your day and let Don help you get the most out of your online reviews, so you can strengthen your online footprint and increase your business. Still have questions? Need some help getting started? You can contact Don at support@expand2web.com. You can also find Don Campbell on: Website: http://www.expand2web.com/ and http://www.expand2web.com/getfivestars/ Twitter: https://twitter.com/expand2web

17 JUN 2014 · As a business owner, you know how important it is to develop trust and loyalty with your customers, especially when it comes to word-of-mouth referrals. But how do you maximize that loyalty to ensure referrals? It is so satisfying and fulfilling when you get a good review from a happy customer. And even better to find out a long-time customer who knows your company well has referred you to someone else. Word-of-mouth referrals like this are one of your growing business’ biggest assets. Imagine taking your current lifetime customer base and building it through referrals. You can gain new lifetime customers from your existing loyal customers, and the new ones will then bring in ever newer dedicated clientele. This pattern will continue and your need for outdated ad marketing will be cut down. In the featured podcast, you will learn how to boost your lifetime customer base through great referrals. Find out how you can promote your business effectively without spending a ton of money. Increasing referral potential with customer trust As an expert in customer-driven marketing, Don Campbell knows some of the best ways to ensure your customers are recommending your business. Don, who is the founder and owner of Expand2Web and Get Five Stars, has had much experience in the area and has researched extensively on the topic. He says an effective method to get more referrals is to nurture your current lifetime customers. Once you truly understand the value of your loyal customers, you will see the amazing potential they have in helping expand your business. If you see this potential, you can really change the way you market, at the same time providing better customer service. In this podcast, Don will expand on turning outstanding customer service into a greater lifetime customer base by discussing the following: - The effects of both personal referrals and online reviews. - Knowing when to ask your customers for a review. - Asking for that review in a dignified way by understanding how your customers are wired. - How nurturing your customers is the strongest marketing tool. - Why it might be beneficial to you to manage your customer referrals with an organized system. In this episode With online advancements like Google and Yelp, it’s so easy for customer reviews to be published and shared across the internet today. In this podcast, host Kimberly Henrie sits down with Don to discuss how critical it is for your business to get good reviews. He tells us how word-of-mouth referrals from lifetime customers can be a huge asset. To get these referrals, Don explains what you need to know to create an effective system that brings in more loyal, lifetime customers. If you have any questions or require assistance you can reach Don by email at support@expand2web.com. You can also find Don Campbell on: Website: http://www.expand2web.com/ and http://www.expand2web.com/getfivestars/ Twitter: https://twitter.com/expand2web

13 JUN 2014 · Online rankings and reviews about your business or service make a huge difference when it comes to getting the word out about your company. But, did you know that they can also affect SEO? The importance of a company’s online footprint and knowing how reviews benefit marketing efforts have been discussed in our past podcasts. In the next instalment, we look at how online reviews also have the power to increase search engine rankings. In today’s online world, it’s important to have a high standing in search results, especially on Google and Bing. The higher ranked you are, the more likely you will have people checking out your service or product. This, of course, will lead to more customers and sales. So, it goes without saying that as a business owner, you need to jump at any chance you get to increase your online positioning. You can’t afford to remain at the bottom of the search ranking barrel. This podcast will teach you how to use your online reviews, whether good or bad, to your SEO advantage. What Your Customers Say Can Increase Your Rankings Don Campbell, founder of www.Expand2Web.com and www.GetFiveStars.com, has become an expert in the area of online reviews and how they affect rankings. He knows the benefits and downfalls and how to use them to your advantage to increase search engine rankings. In his research and experience, Don has come up with a few techniques that business owners can use to turn online reviews into profitability. Listen as Don reveals how your company’s reviews can be used to improve your page ranking. It is important to know how user reviews relate with Google and Bing search engine placement so you can learn how to use them properly in your marketing process. In this podcast, Don discusses: - The different types of online reviews and how they can improve SEO - How positive reviews on your website may not make a positive difference - What factors you should consider when it comes to how reviews impact your ranking - How your online presence can grow, increasing sales, just by utilizing what your customers are saying about you - How to know what the best sources of online reviews are During the Interview Host Kimberly Henrie talks to Don about the online review and how it can help rather than hinder. Instead of looking at a negative review as something that could hurt your business, you can use it to your advantage. Don explains how search engines, like Google, see your reviews and he offers tips and techniques to use that knowledge to increase your search engine ranking. If you’re looking for a way to turn those negative comments into positive SEO results, then have a listen to this podcast. You may not dread the bad customer comment again. If you have any questions about increasing SEO using online reviews, email Don at support@expand2web.com. You can also find Don online at: Website: http://www.expand2web.com/getfivestars/and http://www.expand2web.com/ Twitter: https://twitter.com/expand2web

28 MAY 2014 · If you run your own business, there’s a very good chance you’re getting online reviews. This, in itself, can be a little scary because although your business may be getting lots of great reviews, it has likely had the odd negative review too. You worked hard to build your business so of course a negative review can sting a little. But, what you may not realize is that a bad review can have great benefits. Don’t believe it? Are you so afraid of negative reviews that you can’t imagine there could possibly be a bright side? Well, there is a way to take the fear out of bad reviews. Not only that, but you could actually feel better about them, embrace them, use them to your advantage. There’s nothing worse than getting talked badly about, right? And, in today’s digital world, anyone can publish a review online, easily, quickly, brutally public. But maybe being talked badly about isn’t such a horrible thing when it comes to improving your business and customer relationships. What if you could turn the negative comment into a positive action? Would you still dread the bad review? What if you knew some surefire ways to use reviews, good or bad, to tell your company’s story? Using Negative Reviews to Your Advantage Don Campbell, founder of www.Expand2Web.com and www.GetFiveStars.com, is an expert when it comes to the dynamics of online reviews. He has researched the topic extensively and has found some impressive techniques for turning a negative comment or review into a positive, powerful business tool. Now, Don helps business owners embrace the bad review and use it to connect with new customers. In this podcast, Don shares his techniques on using reviews to your advantage. The first step, he reveals, is discovering your online footprint and knowing how to respond to any review and what it says about you and your business. He provides advice and tips on how to be more proactive with the reviews you get. He also focuses on: - The benefits of receiving lots of reviews rather than a few and why you should consider each and every one of them. - How a negative review can actually bring you positive results. - How you can avoid getting negative reviews in the first place and the actions you can take if it’s too late. - Knowing where to look online to find out what customers are saying about your business. - How potential customers react to bad reviews they read about you. Kimberly Henrie, host of the Customer Driven podcast, speaks with Don about the best ways to approach and respond to online reviews. During the interview, they discuss the hidden advantages of any review, especially a bad one. From his experience and research, Don has come up with a balanced approach for any business owner to deal with the effects of customer reviews. He offers proven methods to help you feel more in control of your company story, progress and success. So, take the real first step in eliminating your fears of the negative review -- have a listen to Don as he tells you how to take the power out of the bad review and put it back in your hands. If you’re interested in speaking to Don about this topic or have any questions, you can email him at support@expand2web.com. Don Campbell can also be found at: Website: http://www.expand2web.com/ and http://www.expand2web.com/getfivestars/ Twitter: https://twitter.com/expand2web

24 MAY 2014 · Does the thought of getting online reviews make your stomach flutter a little from fear? When you consider it, that’s natural. Your customers are writing reviews in cyberspace and there’s no controlling what they say. But what if there was a way to get at least some control over them … or at least your feelings about them? What if you could learn some simple ways to use online reviews to your advantage and to help your business grow? Imagine not treating online reviews like an enemy to fear and learning to regard them as allies to embrace. There was a time in business that what customers said about your business wasn't that important. All they could do was chat with their friends on the phone on over the backyard fence in a low-tech way. But today, customer reviews have an incredibly far reach. Everybody is a critic in this Google and Yelp world. Too many business people still live as though they are in a pre-Internet marketplace as they try to pretend reviews just don’t happen. Each person you deal with can register satisfaction or dissatisfaction worldwide as soon as they say good-bye or log-off your site. They can be in any mood, good or bad, when they let the world know exactly how they think. Online reviews are an unavoidable reality. You’re going to get them. So, if that’s the case, how are you going to respond? Online Reviews That Work for You Join Don Campbell, founder of www.GetFiveStars.com and www.Expand2Web.com, and discover how getting online reviews can help your business grow. Using proven ideas from both his experience and research into customer-driven practices in business, Don will make it clear why you need to know what is going on with your business reviews. He will show you how getting online reviews can become one of the strongest arrows in your marketing quiver. If you want to get over being intimidated by getting online reviews, you want to listen to Don in this podcast. Not only can his information help you abandon your fear of reviews and rating, but he can also show you how they are useful for attracting new customers. Spend a few minutes with this podcast and discover: • Why you can’t take an overly -relaxed approach when it comes to getting online reviews. You’ve got to develop a strategy. • The different ways that you can take more control of your online ratings and why it’s helpful to get in front of anything your clients might be saying. • How to get a complete picture of your combined online reviews and see what your business looks like to anyone who is researching on the Internet. • Why it matters what kind of online reviews you get, and what research tells us about it? • Why you shouldn't panic when you receive a negative review, and why, in fact, it might be better for your business if you got a few. Customer Driven Podcast Presents Host of the podcast, Kimberly Henrie, and Don Campbell chat about how getting online reviews affects your bottom line in this second podcast of the series. Join this lively discussion which delves into the current research about online reviews. Learn how reviews can carry some your marketing load. Change your view about getting online reviews from negative to positive. Start now to make your customers’ comments work to your benefit. Press the play button and listen as Don and Kimberly chat on the topic of getting online reviews. Discover why you want your customers to take the time to say something about your company. If you have any questions or require assistance, you can reach Don by email at support@expand2web.com. You can also find Don Campbell on: Website: http://www.expand2web.com/ and http://www.expand2web.com/getfivestars/ Twitter: https://twitter.com/expand2web

6 MAY 2014 · Does it appear to you that your customers are slow to share their experiences about your business even though you offer wonderful products or services? Your customer relations department is humming like a well-oiled machine and you work to keep your customers happy. Nonetheless, customer referrals are clearly not a source of new business for you. Would like to change that? Would you like to see customer recommendations be a conduit for new business? Sure you would. It has been common knowledge for a long time, that word-of-mouth referrals are a powerful source of new people coming to your business. A comment or rating online can be just the thing to convince a potential customer that you are the business they need patronize. What if you could cut your marketing budget and devote less time to getting new business with some simple techniques? What if, without much effort, you could set your business on autopilot to at least partially market itself? Any of these ideas are something you’d like for your business, then you want to devote a little time to this Customer Driven podcast. Customers are Key In this series of podcasts, Don Campbell tells you what he learned on his journey from his time at Microsoft and some Silicon Valley start-ups until today. As part of that journey, Don followed his passion to be an entrepreneur and created his own companies: Expand2Web and Get Five Stars. In time it became clear to him that he had a strong passion for working with business people to help them improve their connections with their clients. Listen as Don discusses the difference between good customer care that you might find anywhere and an incredible one-of-a-kind customer experience that is memorable. It’s that difference that will make you stand out in the minds of your clients and put your business on the tip of their tongues. Listen as Don explores these topics: • How to create a buying experience that will generate a buzz among your customers and their friends. • What to learn from top-notch business leaders who have created legendary shopping adventures in our time. Discover how you can be like them in your own way. • Why having a top-notch product by itself may not help you beat your competition in the 21st Century. • Why you need to embrace online review rather fear them. • How one simple step could turn a loyal customer into a walking advertisement? Today’s podcast: Don sits down with host, Kimberly Henrie and explores the topic of customer referrals with her. In this first of a series, Don talks about his career and the discoveries that led to his customer-centered approach to marketing. Learn the principles that can lead to more word-of-mouth referrals by listening to this lively conversation. Spend a little time listening to Don and Kimberly and stop fearing those online ratings and reviews. So relax and enjoy this Customer Driven podcast and begin to use customer referrals to grow your business. If you have any questions or require assistance, you can reach Don by email at support@expand2web.com. You can also find Don Campbell on: Website: http://www.expand2web.com/ and http://www.expand2web.com/getfivestars/ Twitter: https://twitter.com/expand2web