Does it appear to you that your customers are slow to share their experiences about your business even though you offer wonderful products or services? Your customer relations department is humming like a well-oiled machine and you work to keep your customers happy. Nonetheless, customer referrals are clearly not a source of new business for you.

Would like to change that? Would you like to see customer recommendations be a conduit for new business? Sure you would.

It has been common knowledge for a long time, that word-of-mouth referrals are a powerful source of new people coming to your business.

A comment or rating online can be just the thing to convince a potential customer that you are the business they need patronize. What if you could cut your marketing budget and devote less time to getting new business with some simple techniques? What if, without much effort, you could set your business on autopilot to at least partially market itself? Any of these ideas are something you’d like for your business, then you want to devote a little time to this Customer Driven podcast.

Customers are Key

In this series of podcasts, Don Campbell tells you what he learned on his journey from his time at Microsoft and some Silicon Valley start-ups until today. As part of that journey, Don followed his passion to be an entrepreneur and created his own companies: Expand2Web and Get Five Stars. In time it became clear to him that he had a strong passion for working with business people to help them improve their connections with their clients.

Listen as Don discusses the difference between good customer care that you might find anywhere and an incredible one-of-a-kind customer experience that is memorable. It’s that difference that will make you stand out in the minds of your clients and put your business on the tip of their tongues. Listen as Don explores these topics:

• How to create a buying experience that will generate a buzz among your customers and their friends.
• What to learn from top-notch business leaders who have created legendary shopping adventures in our time. Discover how you can be like them in your own way.
• Why having a top-notch product by itself may not help you beat your competition in the 21st Century.
• Why you need to embrace online review rather fear them.
• How one simple step could turn a loyal customer into a walking advertisement?

Today’s podcast:

Don sits down with host, Kimberly Henrie and explores the topic of customer referrals with her. In this first of a series, Don talks about his career and the discoveries that led to his customer-centered approach to marketing. Learn the principles that can lead to more word-of-mouth referrals by listening to this lively conversation. Spend a little time listening to Don and Kimberly and stop fearing those online ratings and reviews.

So relax and enjoy this Customer Driven podcast and begin to use customer referrals to grow your business.

If you have any questions or require assistance, you can reach Don by email at support@expand2web.com.

You can also find Don Campbell on:
Website: http://www.expand2web.com/ and http://www.expand2web.com/getfivestars/
Twitter: https://twitter.com/expand2web