Aetna: Digital Transformation in Healthcare
May 13, 2017 ·
44m 57s
At the disruptive intersection of government, healthcare, and technology is the health insurance industry. David Edelman, CMO of Aetna, is helping design personalized experiences for customers based on their lifetime...
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At the disruptive intersection of government, healthcare, and technology is the health insurance industry. David Edelman, CMO of Aetna, is helping design personalized experiences for customers based on their lifetime health journeys. He explains innovation in a stodgy industry facing a volatile market, and describe how technology and marketing, together, will transform healthcare.
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| Author | Michael Krigsman |
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