Aetna: Digital Transformation in Healthcare
May 13, 2017 ·
44m 57s
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Description
At the disruptive intersection of government, healthcare, and technology is the health insurance industry. David Edelman, CMO of Aetna, is helping design personalized experiences for customers based on their lifetime...
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At the disruptive intersection of government, healthcare, and technology is the health insurance industry. David Edelman, CMO of Aetna, is helping design personalized experiences for customers based on their lifetime health journeys. He explains innovation in a stodgy industry facing a volatile market, and describe how technology and marketing, together, will transform healthcare.
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Information
Author | Michael Krigsman |
Organization | Michael Krigsman |
Website | - |
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