Ep. 130 - The Victoria guy behind one of the biggest performance sock companies in the world
May 2, 2022 ·
52m 53s
It's the definition of a local success story. In a small Victoria basement in 2016, Rob Fraser came up with the idea to create some fashionable, athletic socks. He made...
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It's the definition of a local success story. In a small Victoria basement in 2016, Rob Fraser came up with the idea to create some fashionable, athletic socks. He made 200 pairs, put them in a large box, and then sold them (they went fast). Since then his company has sold millions of socks under the brand name "Endur" but yesterday that all changed. In this Episode, Rob joins us to share the story about how he created his global sock empire and why the company is now rebranding.
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