Kids all over the country are playing “non-contact” football--during such things as flag football, off-season padless practice, and athletic period--believing that "non-contact" means just that, ZERO contact. However, we believe there’s no such thing as “non-contact” football. In football, players are always crossing and converging on a single point; this makes contact inevitable. Additionally, many injuries occur downfield, when multiple players are going for the ball--a situation in which avoiding contact is nearly impossible.

Former NFL players Joey LaRocque and Caleb Hanie realized this over the course of their careers, in which they saw countless soft tissue injuries to the head and face during "non-contact" football, flag football, and high school padless practices. After retiring from the NFL, Joey and Caleb decided something needed to be done about this gap between perception and reality.