Here’s what we think: People buy brands they love. And since a brand is the sum of its parts, then each one of these parts is an opportunity to build brand love. I started Hub Strategy in 2002 with the goal of being able to develop and produce excellent communication wherever the customer would bump into it. Essentially, the goal was to build brand love across every piece of communication conceivable. To do that, we had to set up an entirely different business model. If we meet, I’ll tell you all about it.