In episode 80, Jason Blumer and his guest, Jeremiah Smith of Simple Tiger, cover areas related to SEO and beyond, including:

- How SEO relates to inbound marketing
- The value of SEO to clients
- The importance of permission marketing
- Why he decided to choose one service (SEO) and commit to being excellent in that one area
- How Simple Tiger educates clients on getting the most value from the traffic they get
- The role of ethics in an SEO firm
- Researching key words
- Maximizing the value of videos and repurposing other content